Why Sell Internationally with Kaufland Global Marketplace?
Cross-border sales offer online sellers lucrative opportunities and real growth potential. Kaufland Global Marketplace makes it easier for sellers of every size to access new markets by reducing the barriers to internationalization and enabling resource-saving expansion.
Getting started requires minimal effort: after a one-time registration, sellers can immediately begin onboarding for multiple sales channels simultaneously. This means quickly reaching up to 139 million online shoppers across seven European countries, without needing to speak the local language. Thanks to a wide range of automation tools, inventory, legal texts, shipping information, and product data can be translated and transferred between sales channels with a few clicks, free of charge.
Follow these 5 steps to get started quickly and achieve successful international sales.
Step 1. Become a Seller
To get started, register as a seller. Kaufland Global Marketplace acts as a technical and service-based all-in-one solution, allowing you to sell on all Kaufland marketplaces at once.
To register, you must meet the following requirements:
- You are a registered trader
- You do not sell items from prohibited categories
- You have an official EAN (GTIN) for all products (assigned by the manufacturer or GS1)
There are also country-specific requirements; for example, a LUCID number is needed for the German marketplace. Full details are available in the Seller Info Area.
Transparent Fee Structure
Sellers pay a monthly fee and a category-based commission. There are no additional costs for adding further marketplaces, and you can list as many items as you like for free. During registration, sellers choose between two subscription models: one that includes a link to their own online shop, and one without.
The monthly fee covers multi-channel marketing across all relevant channels and includes Sponsored Product Ads credit. There is no fixed contract period or cancellation notice period.
Quick Registration and Activation
During registration, sellers provide personal information along with business evidence and details. The Seller Support team reviews the data, and once everything is complete, the account is activated, and onboarding can begin. Sellers can choose to start on several marketplaces simultaneously or focus on one first. Other marketplaces can be added at any time.
Step 2. List your offers
The technical infrastructure lets you centrally manage offers, orders, and product data for all Kaufland marketplaces from a single Seller Portal. Data can be transferred manually, via CSV file, through a proprietary API connection, or via interfaces from external software partners.
For sellers already running an online store, solutions like M2E Multichannel Connect take this convenience a step further. Available as an extension for Shopify, BigCommerce, Adobe Commerce (Magento), and other major platforms, M2E connects your store directly to all seven Kaufland marketplaces. You can manage your entire Kaufland business without leaving your existing e-commerce environment. Key features include:
- Listing and product creation. List existing offers on the Kaufland marketplace and create new products directly from your store.
- Flexible pricing and inventory settings. Adjust quantities and prices specifically for each Kaufland marketplace without affecting your main catalog.
- Order management. Handle Kaufland orders directly within your platform.
- Attribute mapping. Connect your store’s product data to Kaufland’s data structure, so category attributes are pre-filled when creating new listings.
- Listing Validator Assistant. Automatically check all future listings and fix missing or incorrect data to publish error-free offers from the start.
- GPSR compliance support. Manage GPSR information in a single app and ensure it’s consistently applied to your Kaufland listings.
In short, M2E gives you a single point of control, so you can run your Kaufland sales right from the e-commerce platform you already use.
Step 3. Internationalize Your Online Business
To unlock the full potential of Kaufland Global Marketplace, it’s worth activating not just one but all available marketplaces – no new registration required. All international marketplaces can be added directly in the Seller Portal, and product and offer data can be controlled and transferred using the multi-marketplace technology. Many connected software interfaces already support automatic listing on international marketplaces.
Expanding with Kaufland gives sellers access to new customer groups and the brand recognition of the Kaufland marketplaces. Additional sales channels increase the reach of your product range and diversify business risk by opening up new market segments, reducing dependence on any single market.
Kaufland Global Marketplace also offers a range of extra services to simplify international selling:
Translation Services
Product data and legal texts are transferred automatically through a marketplace-side translation service, free of charge. A free translation tool in the Seller Portal also supports customer communication in other languages.
1st level Customer Support
Kaufland provides customer support via telephone and email. Sellers can also involve Kaufland Customer Support in conversations when a solution can’t be reached directly.
Payment Processing
Sellers receive support for payment processing in each marketplace’s local currency, and customers are offered all relevant payment methods.
EPR Management
Kaufland Global Marketplace handles necessary EPR registrations in France on behalf of sellers and enters IDU numbers into the Seller Portal, without any extra opt-ins.
Personal Seller Support
Sellers have access to free, personal support for advice on all marketplace-related questions.
Step 4. Optimize Your Performance
After launching on the Kaufland marketplaces, sellers have several ways to continuously improve their results. A wide range of reports deliver insights for data-driven optimization.
Kaufland Global Marketplace also provides several services to support long-term international growth:
Performance Coach
A personal contact who provides tailor-made tips in German or English. Sellers can arrange individual coaching sessions covering topics like increasing sales, improving performance, or enhancing product data quality.
Smart Pricing
A free price adjustment feature that automatically compares and adjusts offer prices within previously set limits. This increases the chances of BuyBox placement and helps sellers stay consistently competitive, without the need to manually monitor competitor prices.
Seller University and Webinars
The Seller University offers step-by-step guides, video tutorials, templates for product and offer data, and information on marketing options. Regular webinars provide additional tips for getting started and optimizing accounts.
Step 5. Boost Sales with Marketing Options
Kaufland Global Marketplace offers a range of advertising options to increase offer visibility and drive turnover:
Sponsored Product Ads
Paid product placements that prominently display offers on category, search result, and product detail pages, as well as in the Kaufland app. Ads are keyword-based and follow a cost-per-click model, so costs only arise when a customer clicks. More information and instructional videos are available in the Seller Info Area.
Sponsored Brand Ads
Similar to Sponsored Product Ads, but designed specifically for brands and brand rights owners. These ads highlight several offers from one brand within a single campaign and appear at the very top of search results, before all other sponsored and organic results.
Vouchers
Sellers can create activatable price discounts displayed on product detail pages, in search results, and in recommendations. Setting up a voucher takes just five steps: select a marketplace, choose a validity period, add products, set a discount (percentage or fixed amount), and define the number of vouchers. Sellers retain full control over their discount campaigns at all times.
External multi-channel advertising
Seller offers are also advertised on external channels. Kaufland promotes offers free of charge on Google Shopping and price comparison platforms, as well as on high-reach Kaufland channels like Facebook, Instagram, and website advertising spaces.
Start Selling Today
From a simple registration process to powerful marketing tools and dedicated support, Kaufland Global Marketplace provides everything sellers need to build and grow an international e-commerce business. The infrastructure is ready, the markets are open, and millions of potential customers are waiting. Register now and take the first step toward international sales success.
