The Salesforce and Walmart partnership gives retailers access to tools such as Walmart Store Assist and GoLocal. These services support store fulfillment and local delivery, but they don’t connect Agentforce Commerce (what used to be Salesforce Commerce Cloud) directly to Walmart Marketplace.
Retailers that sell on Walmart still need a way to manage:
- marketplace listings;
- inventory and prices;
- Walmart orders;
- shipment and tracking updates.
Managing these processes in separate systems can become difficult as product catalogs and order volumes grow.
M2E Multichannel Connect closes this gap. In this guide, we explain how retailers can connect Agentforce Commerce with Walmart Marketplace and manage daily marketplace operations more efficiently.
Connecting Salesforce Commerce to Walmart Marketplace
Retailers can sell on Walmart Marketplace from Agentforce Commerce by using a third-party integration such as M2E Multichannel Connect.
M2E acts as a bridge between both systems:
Agentforce Commerce → M2E → Walmart Marketplace
Salesforce remains the central system for product information, prices, and inventory. M2E transfers the required data to Walmart and sends new marketplace orders back to the retailer’s established order process.
So, there is no need to manage the same data separately in Salesforce and Walmart Seller Center.
It is especially useful for retailers with:
- extensive catalogs;
- frequent inventory updates;
- multiple sales channels;
- large order volumes;
- limited capacity for manual marketplace work.
The larger the operation becomes, the harder it is to keep listings, stock, and orders accurate through manual updates alone.
Why Use M2E for a Salesforce Walmart Integration?
Listing products on Walmart doesn’t remove the daily workload. Stock levels change, prices need updates, orders require action, and tracking details must be sent back to the marketplace.
M2E Multichannel Connect supports this ongoing data exchange between Agentforce Commerce and Walmart Marketplace. It helps retailers:
- update Walmart prices and inventory;
- receive marketplace orders in their existing workflow;
- send fulfillment and tracking details back to Walmart;
- reduce manual work across separate systems.
It is an approved Walmart Solution Provider, and its Salesforce Commerce integration is available through Salesforce AppExchange. This gives retailers an experienced technology provider that works within both ecosystems.
M2E also supports Amazon, eBay, TikTok Shop, Temu, and other marketplaces. A retailer can start with Walmart and later manage more channels through the same multichannel solution.
Two Ways to Connect Salesforce Commerce with Walmart
M2E provides two integration options for different Salesforce architectures.
Salesforce B2C Commerce Cartridge
The Cartridge is designed for traditional Salesforce B2C Commerce storefronts.
It provides a deeper storefront-level integration and allows marketplace products and orders to become part of the existing Salesforce Commerce workflow.
This option is suitable for retailers that:
- use a standard Salesforce B2C Commerce storefront;
- want deeper control inside Salesforce;
- need to support more complex product and order workflows.
Headless Salesforce Commerce Integration
The Headless Integration uses an API-based connection and works with Salesforce B2C and B2B Commerce.
It is a good fit for companies that:
- use Salesforce B2B Commerce;
- have a headless or customized commerce architecture;
- want a lighter and more flexible implementation.
The Cartridge provides a deeper Salesforce connection, while the Headless Integration offers greater flexibility.
What Can You Manage Through the M2E Integration?
M2E connects the main processes involved in selling on Walmart Marketplace, from preparing products to handling orders.
Create Walmart listings with fewer errors
Retailers can select products from their Salesforce catalog and prepare them for Walmart Marketplace.
M2E helps transfer and map the product information required by Walmart, including:
- titles and descriptions;
- images;
- categories and attributes;
- product identifiers;
- variations;
- prices;
- available quantities.
Before products are submitted, the Walmart Listing Validator Assistant checks whether they are ready to be published.
The Assistant reviews important fields and identifies missing or invalid information, such as:
- barcodes and product identifiers;
- required category attributes;
- images;
- brand and manufacturer details;
- regulatory and compliance data.
Instead of returning a general listing error, it groups products by issue and explains what needs to be corrected.
Retailers can update the original information in Salesforce or fix it through M2E tools. Depending on the issue, they can map an existing field, enter a missing value, edit a Category or Selling Policy, update several products through import and export, or apply an approved GTIN exemption.
After the changes are made, M2E checks the products again. Items that pass validation proceed to Walmart. Products that still need work can be saved with an Incomplete status and completed later.
This helps retailers catch data problems before they reach Walmart and reduces failed listing submissions.
Existing Walmart listings can also be linked to matching Salesforce products without deleting or recreating them.
Keep inventory and prices in sync
M2E keeps Walmart quantities aligned with the inventory data in Salesforce.
When stock changes, the updated quantity is sent to Walmart according to the retailer’s synchronization settings. Businesses can also reserve a safety quantity or make only part of their available inventory visible on the marketplace.
Pricing can be managed in a similar way.
Retailers can use the Salesforce price as the source and apply Walmart-specific adjustments, including:
- a percentage increase;
- a fixed amount;
- minimum and maximum price limits;
- different rules for selected product groups.
When the source price changes, M2E recalculates and submits the Walmart price automatically.
Manage Walmart orders and shipping updates
M2E imports Walmart Marketplace orders and connects them to the corresponding Salesforce products.
The operations team can process Walmart orders through its existing workflow instead of checking Walmart Seller Center separately throughout the day.
After an order is shipped, M2E sends the carrier, tracking number, and fulfillment status back to Walmart. This keeps customers informed and removes the need to copy shipping details manually.
Retailers can choose the fulfillment model that fits their operations:
- ship from their own warehouse;
- work with a 3PL provider;
- use Walmart Fulfillment Services;
- combine several fulfillment methods.
M2E keeps the order workflow connected without changing how physical shipments are handled.
How to Set Up the Salesforce Walmart Integration
The exact setup depends on the retailer’s Salesforce environment. However, most integrations follow five main steps.
Step 1. Prepare the Walmart Marketplace account
The retailer needs an approved and active Walmart account.
Before connecting the systems, teams should review the information Walmart requires, such as:
- business and tax information;
- product identifiers, such as GTINs or UPCs;
- shipping and return settings;
- warehouse and fulfillment details;
- complete product data.
Preparing this information in advance can reduce listing errors later.
Step 2. Select the Salesforce Integration method
Choose the connection that fits the company’s Salesforce setup:
- B2C Commerce Cartridge for supported Salesforce B2C Commerce environments;
- Headless integration for custom or headless commerce architectures.
The right option depends on the retailer’s technical requirements and existing infrastructure.
Step 3. Connect Salesforce and Walmart to M2E
Authorize the Salesforce environment and the Walmart seller account in M2E.
This allows M2E to exchange:
- product information;
- prices and inventory;
- Walmart orders;
- fulfillment and tracking updates.
💡Check the detailed guides for step-by-step instructions – Salesforce Setup Guide and How to Connect Walmart Account to M2E.
Step 4. Select or link products
Choose which Salesforce products should be available on Walmart Marketplace.
Retailers with existing Walmart listings can link them to matching products in Salesforce instead of creating new offers.
You can also list new items on Walmart with M2E Multichannel Connect.
Step 5. Configure and Publish Listings
Set the required Walmart settings, including:
- categories and attributes;
- product data mappings;
- pricing rules;
- inventory settings;
- order synchronization preferences.
Before submission, the Walmart Listing Validator Assistant checks the product data and highlights missing or incorrect information.
Valid products move forward to Walmart. Products that still need work can be saved and completed later.
Bringing Agentforce Commerce and Walmart Together with M2E
Agentforce Commerce, formerly Salesforce Commerce Cloud, gives retailers a central platform for managing ecommerce operations. Walmart Marketplace provides another channel for reaching customers and growing sales.
M2E connects the two systems and supports the processes required after products go live, including listing validation, inventory updates, pricing, order management, fulfillment, and tracking.
As an approved Walmart Solution Provider with a Salesforce integration available through AppExchange, M2E gives retailers a reliable way to expand to Walmart without building and maintaining a custom connection.
