Polish fashion retailer LPP Group has launched Sinsay Marketplace. The platform went live in September 2026 and is powered by Mirakl, so external brands, manufacturers and retailers can sell their products next to Sinsay’s own range. Sinsay is also looking to grow beyond fashion into new categories:
- Cosmetics and beauty products
- Toys
- Footwear
- Home goods
- Accessories
Sinsay Marketplace won’t be open to every seller. The company plans to assess applicants on product quality, safety standards, stock availability, delivery performance, and technical readiness. Approved sellers get a dashboard where they can manage their products, pricing, inventory, and orders. They also get access to Sinsay’s existing online store, mobile app, loyalty programme, and customer base.
The Sinsay marketplace runs on the Mirakl platform
The new marketplace runs on the Mirakl platform, which supports product listing, offers, orders, payments, returns, and seller management.
Silky Coders, LPP Group’s in-house software company, built the integration with support from Spyrosoft. According to Mirakl, the core integration project took less than six months.
LPP has ambitious plans for the platform:
- Over 100,000 products by 2027: Sinsay expects the range to grow as new sellers join.
- Logistics support: Starting in 2027, LPP Logistics warehouses will fulfill some marketplace orders.
- International expansion: Sinsay plans to enter its first international market in 2027.
With this roadmap, Sinsay could become an attractive additional channel for brands and retailers looking to expand their online presence.
Expand Your Marketplace Sales with M2E Cloud
The launch of Sinsay Marketplace shows how major retailers are growing online through the Mirakl ecosystem.
Reach more customers on 450+ Mirakl-powered marketplaces with M2E Cloud. It connects directly to your Shopify, BigCommerce, WooCommerce, or other supported e-commerce platforms. With M2E Cloud, you can:
- List products on marketplaces from your online store.
- Map your store’s product attributes to the required fields on Mirakl marketplaces.
- Synchronize inventory levels and prices.
- Import and manage orders from marketplaces.
- Manage multiple sales channels from a single location.
Whether you sell on one Mirakl marketplace or several, you control listings, stock, and orders from your store and skip the manual updates on each channel.
Learn more about the M2E Cloud integration with Mirakl and discover new opportunities to grow your business on marketplaces.
