The Best 15 TikTok Shop Analytics Tools [Updated 2026]

Selling on TikTok Shop can open new growth opportunities, but it also creates more data to manage. For sellers with larger catalogs, more campaigns, and several sales channels, basic sales reports are not enough.

You need to know what is happening across your TikTok Shop activity, including:

• product performance
• sales trends
• content engagement
• creator results
• competitor activity
• hashtag and category trends
• customer behavior
• campaign performance

This is where TikTok Shop analytics tools can help. Some tools give direct insight into sales, orders, and product data. Others focus on content, trends, creators, and market research.

In this guide, we’ll review 15 TikTok Shop analytics tools that can help sellers make better business decisions.

What Is a TikTok Shop Analytics Tool?

A TikTok Shop analytics tool is a platform that helps sellers measure performance and find ways to improve results.

Some tools are built into TikTok Shop, such as TikTok Shop Seller Center Analytics. Others are third-party solutions, such as M2E Sales Analytics, Kalodata, and more.

These tools don’t all work the same way. Some track sales, orders, product demand, and revenue. Others focus on content performance, social listening, creators, competitors, hashtags, and campaigns.

For larger sellers, this data is important. It helps teams see what works, what needs attention, and where new growth opportunities may appear.

For mid-sized and enterprise sellers, this gives teams a clearer view of performance and helps them act faster.

Top 15 TikTok Shop Analytics Tools

TikTok Shop analytics tools aren’t all built for the same job. Some help you track your own sales and catalog performance. Others focus on TikTok content, trends, competitors, creators, or campaign results. This list includes different types of tools, so you can find the one that fits your selling goals.

# 1: M2E TikTok Shop Analytics

Best for: Teams that manage many SKUs and want to understand TikTok Shop results alongside other marketplace channels.

When your TikTok Shop catalog grows, basic sales reports aren’t enough. You need answers to more specific questions. Which products drive the most revenue? Which items are slowing down? When does demand change? How does TikTok Shop perform compared to your other marketplaces?

M2E TikTok Shop Analytics helps answer these questions in one place. It uses data from your connected marketplace accounts, so you can review your own sales results instead of relying on market estimates.

For sellers with larger catalogs, this can make daily work easier. Your team can decide what to restock, what to reprice, what to promote, and which listings may need better product data.

What you can track

• Sales trends. See revenue, order volume, units sold, average order value, and sales changes over time. Use this data to understand strong sales periods and spot demand changes early.
• Product performance. Check which products perform well and which ones need attention. These insights can help you plan stock updates, pricing changes, listing improvements, and promotions.
• Catalog breakdown. Review results by brand and category. This helps you understand what is really driving sales across your catalog, especially if you manage several product lines.
• Customer analytics. Analyze buyer location and purchasing behavior. This data can help you plan regional marketing, shipping, campaign timing, and product offers.
• Custom reporting by time period. Review performance for specific dates. Compare campaign periods, seasonal demand, or sales changes after pricing and listing updates.
• 💡 Extra benefit – marketplace comparison. Compare TikTok Shop with your other connected marketplaces like Amazon, eBay, Temu, or Walmart. See how TikTok Shop contributes to your full marketplace strategy.

Pricing: M2E TikTok Shop Analytics is free for M2E Multichannel Connect and M2E Pro users.

# 2. Native TikTok Shop Analytics

Best for: sellers who want a simple, built-in dashboard for TikTok Shop sales and traffic data.

Native TikTok Shop Analytics helps you review the main numbers behind your shop’s performance. You can use it to check sales, traffic, product results, and content activity from Seller Center.

What you can track

• Sales performance: GMV, order volume, sales trends, and selected date ranges.
• Product analytics: product-level sales, units sold, category filters, and underperforming items.
• Traffic and conversion: visits, traffic sources, click-through rate, and conversion rate.
• Content data: how videos, LIVE sessions, and Product Cards support product discovery.
• Customer signals: basic behavior patterns that can help with offers, campaigns, and product planning.

For growing sellers, the tool is useful for quick checks and regular shop reviews. But if you need deeper multichannel reporting, profit tracking, or advanced comparisons, you may still need another analytics tool.

Pricing: TikTok Shop Analytics is free to access in Seller Center. Other TikTok Shop costs, such as sales fees or ad spend, are separate.

# 3. Kalodata

Best for: sellers who want to spot TikTok Shop opportunities before choosing products, creators, or campaign angles.

Kalodata helps you look at the market from the outside: which products are selling, which shops are growing, which creators are active, and what content gets attention.

This makes it helpful when you want to test a category, prepare a launch, or compare your strategy with what already works on TikTok Shop.

What you can track

• Product rankings: Find products that are trending or showing strong sales signals.
• Shop activity: Review competitor shops and see which categories they focus on.
• Creator data: Search for affiliate creators who may match your products.
• Video performance: Find high-performing videos for content inspiration.
• Live shopping data: See which livestreams and products attract attention.
• Category trends: Watch market changes and spot new product opportunities.

Pricing: Kalodata offers a 7-day free trial. For current pricing, you need to contact the Kalodata team.

# 4. Hootsuite

Best for: brands that make TikTok videos to help people find their products and need a way to manage all their content.

Hootsuite is a tool that helps you plan and measure the performance of your TikTok content. You can do this while working on your other social media channels.

It is really useful for teams that put out a lot of posts and need to get approvals, or want to see reports on how their content is performing.

For people who sell things on TikTok Shop, Hootsuite can help you figure out which videos people are actually watching, when the people you want to reach are online and how TikTok fits into your plan for marketing TikTok content.

What you can track

• Video performance: Follow views, comments, shares, engagement, and follower growth.
• Publishing results: See which posting times and content types bring stronger engagement.
• Audience activity: Review follower behavior and basic audience data.
• Social listening: Track brand mentions, product-related conversations, hashtags, and sentiment.
• Competitor benchmarks: Compare your TikTok performance with similar accounts.
• Reports across channels: Measure TikTok next to Instagram, Facebook, LinkedIn, and other platforms.

Pricing: Hootsuite has a 30-day free trial. Paid plans include Standard, Advanced, and Enterprise. Standard starts from $99 per user/month when billed annually. Enterprise plans require a custom quote.

# 5: Rival IQ

Best for: teams that want to track TikTok content performance and compare it with competitors.

Rival IQ helps you understand the content side of TikTok. It is useful for checking what performs well in your category, but it doesn’t track TikTok Shop orders or revenue.

You can compare your account with similar brands, see what they post, and find which videos, hashtags, or content formats get the most engagement.

What you can track

• TikTok performance: views, likes, comments, shares, engagement, and campaign results.
• Competitor activity: posting frequency, audience growth, top posts, and engagement levels.
• Hashtag performance: which hashtags work for your account and which ones competitors use.
• Best times to post: when your audience is more likely to engage.
• Post tagging: group videos by campaign, topic, product line, or content type.
• Reports and alerts: build dashboards, schedule reports, and get updates when performance changes.

Pricing: Rival IQ offers a free trial. Paid plans start at $239/month for Drive. The Engage plan costs $349/month, and Engage Pro costs $559/month.

# 6: HiveHQ

Best for: brands that want profit analytics and affiliate management without adding more tools.

HiveHQ helps TikTok Shop sellers connect revenue, profit, creator performance, and affiliate activity in one place. Instead of measuring success by sales alone, it shows how costs, commissions, and campaigns affect profitability.

The platform is designed to reduce reporting gaps between finance, affiliate, and leadership teams. Everyone works from the same data and dashboards.

What you can track

• Profit metrics: GMV, COGS, fees, commissions, ad spend, and net profit.
• Product performance: revenue and profitability by product.
• Creator tracking: content output, sales contribution, and campaign performance.
• Affiliate operations: outreach, sample management, and automated follow-ups.
• Customer analytics: customer trends and purchasing behavior.
• Business reporting: shop-wide dashboards and KPI monitoring.
• Automation: Smart Follow-Up and operational workflows that reduce manual work.

Pricing: HiveHQ offers a Free plan for up to 250 orders per month. Paid plans include Starter ($39/month), Growth ($99/month), Pro ($199/month), and Enterprise ($399/month). Every plan includes profit analytics, product insights, customer analytics, and automation tools.

# 7: FastMoss

Best for: brands, agencies, and high-volume sellers that need deeper TikTok Shop market research.

FastMoss gives sellers a wider view of TikTok Shop. Instead of only checking your own sales, you can see what is happening across products, shops, creators, ads, and LIVE commerce.

It is a strong choice for product discovery, competitor tracking, and affiliate planning. However, it’s not the best tool for final profit, payout, or finance checks.

What you can track

• Product analytics: trending products, product rankings, estimated GMV, units sold, and sales history.
• Shop performance: competitor shops, top products, category position, reviews, and growth trends.
• Category research: category movement, keyword trends, demand changes, and rising niches.
• Creator discovery: creator profiles, product performance, engagement signals, and outreach data.
• Ad intelligence: active ads, ad creatives, promoted products, and competitor campaign signals.
• LIVE data: LIVE sessions, hosts, product mentions, sales signals, and stream performance.
• Customer signals: product reviews, buyer feedback, and common product issues.

Pricing: FastMoss offers a 7-day free trial. Paid plans include Basic, Pro, Ultimate, and Enterprise/API. Basic starts at $29/month, Pro at $53/month, and Ultimate at $99/month. Prices may vary by billing period.

# 8: Kixmon

Best for: growing TikTok Shop sellers who need to track profit, payouts, ads, and product costs in one place.

Kixmon is a profit analytics tool made for TikTok Shop. It helps sellers move from ‘how much did we sell?’ to ‘how much did we actually keep?’

This makes it useful for pricing decisions, product scaling, ad planning, and creator campaign reviews.

What you can track

• Profit dashboard: net profit, gross revenue, fees, refunds, and real-time trends.
• Cost breakdown: COGS, shipping costs, TikTok fees, taxes, and commissions.
• Product analytics: product-wise profit, margin, sales volume, and weak SKUs.
• Ad spend: ad costs, GMV Max performance, promo spend, and campaign profitability.
• Payout reconciliation: actual payouts, adjustments, returns, and refund impact.
• Creator performance: creator sales, commissions, and profit after affiliate costs.
• Exportable reports: P&L exports to Excel for finance and team review.

Pricing: Kixmon offers a 7-day free trial. Paid plans start from $49/month. Pro costs $99/month, and Elite costs $199/month. Annual billing includes 2 months free.

# 9: Keyhole

Best for: sellers who use TikTok for product discovery, campaigns, and brand visibility.

Keyhole helps track how TikTok content performs. It is better for marketing analytics than for TikTok Shop profit, inventory, or payout tracking.

What you can track

• Account growth: followers, videos, likes, and engagement changes.
• Content results: top videos, views, comments, shares, and saves.
• Hashtag performance: top hashtags, engagement, and post impact.
• Brand monitoring: mentions, keywords, campaign phrases, and sentiment.
• Competitor insights: follower growth, posting activity, and engagement.
• Reports: dashboards, PDF reports, and XLS exports.

Pricing: Keyhole doesn’t list fixed public prices. Team and Enterprise plans are available by custom quote.

# 10: EchoTik

Best for: sellers who want to track TikTok Shop trends and market activity.

EchoTik shows what is happening across products, shops, creators, videos, and LIVE commerce. Teams can use it to find product ideas, study competitors, and support pricing decisions.

It works best for research and planning, not final finance reporting.

What you can track

• Product research: product libraries, bestsellers, new products, promoted items, and ranking data.
• Competitor tracking: shop libraries, best local sellers, cross-border sellers, and market movement.
• Creator discovery: influencer lists, follower growth, sales rankings, and creator detail pages.
• LIVE commerce: LIVE libraries, most-viewed streams, top-selling streams, and LIVE product data.
• Video performance: top videos, selling videos, hashtags, and content signals.
• Pricing calculator: cost price, selling price, shipping, commission, exchange rate, and gross profit.
• Data exports and API: export limits, API access, and custom reporting options for larger teams.

Pricing: EchoTik has a Free plan for light use. Paid plans include Basic, Pro, and Enterprise. Current yearly-billed prices start from $9.9/user/month for Basic, $19.1/user/month for Pro, and $29.1/user/month for Enterprise.

# 11: Dashboardly

Best for: brands and agencies that need shared TikTok Shop profit and inventory reports.

Dashboardly gives teams a clean way to track profit, ad spend, stock, and order data on a single dashboard. It helps finance, growth, and operations work from the same numbers.

What you can track

• True profit: Dashboardly brings sales, costs, fees, refunds, shipping, and ad spend into one view. 
• Product margins: The platform shows how each SKU performs after costs. This helps teams decide which products to scale, pause, reprice, or review.
• Ad spend: Dashboardly helps show how TikTok Ads affect final profit.
• Inventory signals: The tool tracks stock levels and sends low-stock alerts.
• Operational reports: Teams can use exports and shared dashboards to review performance together. 

Pricing: Dashboardly offers a 14-day free trial. Monthly plans start at $29/month. Yearly billing starts at $23/month.

# 12: Shoplus

Best for: lean teams that want to start tracking TikTok Shop trends and competitors.

Shoplus gives sellers a simple way to explore TikTok Shop data. You can use it to find products, review shops, search creators, and study videos or ads in your niche.

It helps teams move from little market visibility to a more structured research process.

What you can track

• Product opportunities: Find products that are gaining sales, attention, or category momentum.
• Competitor shops: Review shop data to understand market demand and competitor activity.
• Influencer fit: Search creators by niche, type, revenue, and other useful filters.
• Video signals: Track videos, hashtags, and sounds that are gaining attention.
• Ad performance: Check TikTok ad engagement, breakout ads, and competitor ad examples.
• Sales movement: Monitor product revenue, sales volume, and daily growth changes.

Pricing: Shoplus Basic costs $39/month. Premium costs $49/month. Professional costs $79/month.

# 13. Tabcut

Best for: sellers who want daily TikTok Shop market awareness across products, competitors, and creators.

Tabcut helps teams track what is changing inside TikTok Shop. You can use it to watch product rankings, competitor shops, influencer activity, videos, ads, and LIVE streams.

It is stronger for market research than for finance reporting. Use it to find movement, not to confirm final profit.

What you can track

• Market trends: Follow changes in products, categories, and niches as they develop.
• Product discovery: Find hot products, new items, and potential SKUs to test.
• Competitor research: Review shop rankings, seller activity, and market shifts.
• Creator data: Search influencers and compare creator performance in your category.
• LIVE monitoring: See which livestreams and products are gaining attention.
• Ad materials: Review advertising content and creative patterns around trending products.

Pricing: Tabcut lists a free trial version. Professional starts from $1.55/day, while Flagship starts from $5.63/day. API pricing is based on the number of APIs.

# 14: Conjura

Best for: brands that need one view of TikTok Shop, ads, products, and profitability.

Conjura helps sellers connect TikTok Shop sales with ad spend and product performance. It also brings in other ecommerce channels, so teams can compare TikTok with the rest of the business.

It works well for brands that need clearer marketing and margin decisions.

What you can track

• Marketing impact: See how TikTok Ads affect sales, product demand, and customer acquisition.
• SKU profitability: Find products that protect margin or lose value after ads and refunds.
• Customer economics: Track CAC, LTV, repeat purchases, and buying behavior.
• Product movement: Review sell-through, returns, and product-level trends.
• Omnichannel data: Compare TikTok Shop with your other stores and ad channels.
• AI analysis: Use Owly AI to get faster answers from your data.

Pricing: Conjura pricing depends on annual GMV. For $0–$2m GMV, monthly plans start at $299/month. Owly AI starts from $199/month as a paid add-on.

# 15: Pentos

Best for: teams that need TikTok trend data for content, campaigns, and competitor research.

Pentos helps sellers monitor TikTok activity beyond their own account. It tracks users, songs, hashtags, videos, and topics, which can help teams plan product content around current trends.

It works best for marketing analytics. Sellers who need TikTok Shop sales, inventory, profit, or payout data will need another tool.

What you can track

• User tracking: Follow TikTok accounts and measure performance changes over time.
• Competitor data: Compare your account with competitors and other accounts in your niche.
• Trend research: Review trending songs, hashtags, videos, and global discovery charts.
• Sound analytics: Track songs and sounds that may help product videos perform better.
• Hashtag performance: Monitor selected hashtags and their growth after tracking starts.
• Report sharing: Use CSV exports and shareable dashboards on supported plans.

Pricing: Pentos pricing starts at $99/month. Advanced plans cost $299/month and $999/month, based on tracker and account limits.

Instead of the Conclusion

Choosing the right TikTok Shop analytics tool depends on your main problem.

Need trends? Use a discovery tool. Need content data? Use a social analytics tool. Need margin control? Use a profit tracker.

Need to review TikTok Shop next to your other marketplaces? M2E can help.

M2E TikTok Shop Analytics helps sellers focus on their own marketplace performance. It shows sales trends, product results, customer data, and marketplace comparisons across connected channels.

That makes it a practical choice for teams that manage TikTok Shop as part of a larger multichannel business.