TikTok Shop is booming, but staying ahead in this fast-paced market requires more than great products—you need data-driven insights! From tracking trends to optimizing sales, these 13 best TikTok analytics tools are your ultimate secret weapon for conquering TikTok Shop and skyrocketing your e-commerce game. Ready to turn TikTok data into profit? Let’s dive in!
What Is TikTok Shop Analytics Tool?
Analytical tools for the TikTok Shop marketplace are third-party or platform-integrated solutions designed to help sellers monitor and optimize their store’s performance. These tools complement TikTok Shop’s native features by providing advanced insights and data analysis to boost sales, engagement, and operational efficiency.
General Overview of TikTok Shop Analytical Tools:
- Sales Tracking: Tools like Hootsuite, Sprout Social, or Kolodata track revenue, order volume, and trends in Average Order Value (AOV). They provide detailed reports to help sellers identify high-performing products and peak sales periods.
- Audience Insights: Platforms like Brand24, Emplifi, or Keyhole analyze audience demographics, preferences, and behavior. This helps sellers refine their marketing strategies to target the right customer segments.
- Engagement Metrics: Tools like Exolyt, Pentos, and Socialinsider focus on TikTok-specific engagement metrics, such as video views, likes, shares, and comments, directly influencing product visibility and sales.
- Product Performance: Tools like Iconosquare and Later highlight best-selling items, conversion rates, and click-through rates, allowing sellers to identify which products resonate most with their audience.
- Ad Campaign Performance: Analytical platforms like Rival IQ or Sprout Social evaluate TikTok ad campaigns by measuring ROI, impressions, and cost-per-click (CPC). This data ensures sellers optimize their ad spend for maximum returns.
- Competitor Analysis: Tools like Rival IQ, Pentos, or Kolodata provide insights into competitor pricing, trending products, and content strategies, giving sellers an edge in a competitive marketplace.
- Inventory and Fulfillment: Some tools integrate inventory tracking and fulfillment analytics, helping sellers ensure stock availability and efficient shipping processes, such as avoiding delays and overselling.
Benefits of Using Analytical Tools:
- Data-Driven Decisions: Sellers can identify trends and adjust strategies based on actual performance data.
- Enhanced Marketing Efficiency: By understanding customer preferences and ad performance, sellers can target more effectively.
- Competitive Advantage: Competitor analysis helps sellers stay ahead in a fast-paced marketplace.
- Operational Optimization: Inventory and fulfillment monitoring ensure smooth business operations.
Top 13 TikTok Shop Analytics Tool
# 1: M2E TikTok Shop Analytics
Stay in control of your performance with M2E TikTok Shop Analytics – your all-in-one tool for clear insights, smarter decisions, and faster growth across marketplaces.
Key features:
- Marketplace Performance Dashboard: Track sales, orders, cancellations, and compare performance across TikTok Shop, Amazon, eBay, and Walmart – all in one place.
- Product-Level Insights: Identify bestsellers and slow movers by category and brand. Refine your strategy to boost revenue and reduce inefficiencies.
- Profit Tracking: Monitor profit margins, sales efficiency, and overall financial health with real-time data to support sustainable growth.
- Customer Analytics: Discover where your buyers shop from, down to the city level. Use location-based insights and weekly trends to sharpen your marketing.
- Sales Overview & Daily Trends: Turn complex metrics into actionable takeaways with visual snapshots of performance – perfect for daily check-ins and quick wins.
- Consumer Behavior & Engagement: Understand shopper preferences and habits to improve product listings, marketing tactics, and customer satisfaction.
Pricing
M2E TikTok Shop Analytics is free for all M2E users. For any questions about usage or future plans, feel free to contact our support team – we’re here to help!
By the way, if you also have a store at Amazon, eBay, or Walmart, you can unlock sales potential with M2E Analytics by M2E.
# 2: Native TikTok Analytics
TikTok Shop offers an integrated analytics tool within its Seller Center, providing sellers with essential insights to optimize their shop’s performance.
Key features:
- Sales Performance Metrics: Monitor total sales, order volume, and average order value to assess overall shop performance.
- Product Performance Analysis: Identify top-selling products and those requiring attention, enabling data-driven inventory and marketing decisions.
- Customer Behavior Tracking: Analyze customer interactions, including click-through and conversion rates, to understand engagement and purchasing patterns.
- Content Engagement Metrics: Evaluate video views, likes, comments, shares, and saves to determine content effectiveness and audience engagement.
- Follower Insights: Gain demographic information about your audience, such as age, gender, and location, to tailor marketing strategies effectively.
- Live Shopping Analytics: Access real-time data during live streams, including viewer numbers, sales, and click-through rates, to enhance live selling strategies.
Pricing:
- There are no additional charges for accessing TikTok Shop’s analytics. However, sellers may incur fees for other aspects of using the Platform, such as commission on sales or advertising spent for promoting products.
# 3: Kalodata
The Kalo app is a specialized analytics platform that enhances TikTok Shop performance by providing data-driven insights into trending products, influencer collaborations, and market trends.
Key features:
- Trending Product Analysis: Identify popular products to inform inventory and marketing strategies.
- Influencer Collaboration: Discover and connect with influencers whose profiles align with your brand, facilitating effective partnerships.
- Video Inspiration: Access a curated selection of high-performing videos to inspire your content creation.
- Livestream Design: Analyze successful live streams to enhance your live-selling events.
- Advertising Optimization: Evaluate and refine your ad campaigns for improved return on investment.
- Competitor Insight: Monitor competitors to identify market opportunities and benchmark performance.
Pricing:
- Kalodata offers a 7-day free trial without a credit card, allowing users to explore its features before committing. Monthly plans start at $16.9.
# 4: Hootsuite
Hootsuite can be a valuable analytical tool for TikTok Shop sellers to optimize their social media presence and drive sales.
Key Features:
- Centralized Management: Manage TikTok Shop alongside other social media platforms, ensuring consistent branding and messaging.
- Content Scheduling: Plan and schedule TikTok videos and posts to target your audience at peak engagement times. Bulk upload options and scheduling recommendations help streamline efforts.
- Social Listening: Monitor TikTok trends, hashtags, and customer sentiment to stay updated on relevant conversations about your products.
- Analytics and Reporting: Use customizable reports to gain insights into TikTok video performance, engagement rates, and conversion metrics. Understand how TikTok campaigns impact your sales.
- Team Collaboration: Facilitate smooth workflows for content creation and approval. Assign team roles to streamline the management of TikTok Shop campaigns.
- Third-Party Integration: Utilize integrations like Canva to create visually appealing TikTok videos and Grammarly to ensure engaging captions.
Pricing:
- Professional Plan: Manage up to 10 accounts with unlimited scheduling. $99/month (annual billing).
- Team Plan: For up to 3 users managing 20 accounts – $249/month (annual).
- Enterprise Plan: Custom solutions for 50+ accounts.
# 5: Rival IQ
Rival IQ is a powerful social media analytics tool designed to help businesses track their performance, uncover competitor strategies, and fine-tune their digital marketing efforts for maximum impact. It equips brands with the insights to stay competitive and make data-driven decisions across social channels.
Key features:
- Competitive Analysis: Benchmark your social media performance against competitors to identify strengths and areas for improvement.
- Social Posts Analysis: Examine engagement metrics to determine what content resonates with your audience.
- Social Media Audits: Conduct comprehensive audits to assess the effectiveness of your social media strategies.
- Social Listening: Monitor brand mentions and sentiment across various platforms to stay informed about public perception.
- Customizable Reports: Generate tailored reports with your or your client’s branding for seamless presentations.
- Integration with Google Data Studio: Add your social metrics to Data Studio dashboards quickly and easily using Rival IQ’s connector
Pricing:
Rival IQ offers several pricing plans to accommodate different needs:
- Drive Plan: Priced at $199 per month.
- Engage Plan: It costs $249 monthly and includes additional features like boosted post detection and integrations with Facebook Ads and Google Analytics.
- Engage Pro Plan: Analyze up to 30 companies with 24 months of data history, API access, and advanced analytics capabilities. Priced at $469 per month.
# 6: Emplifi
Emplifi is an innovative business solution that boosts the impact of social media and connects with customers. Perfect for TikTok Shop sellers, it delivers advanced analytics and tools to drive engagement and grow sales.
Key features:
- Performance Tracking: Monitor social media metrics like reach, impressions, engagement rates, and conversions. Analyze which content drives the most traffic and sales, particularly on platforms like TikTok Shop.
- Audience Insights: Gain detailed demographic and behavioral data on your audience. Use insights to refine targeting strategies for ads and organic content.
- Competitor Analysis: Compare your social performance to that of your competitors. Analyze their strategies to identify trends and market gaps.
- Social Listening: Track mentions of your brand, products, or keywords across social platforms. Understand customer sentiment and monitor trending topics relevant to your niche.
- Campaign Effectiveness: Measure the ROI of ad campaigns, including those run on TikTok, Facebook, or Instagram. Identify high-performing campaigns and optimize underperforming ones.
- Customizable Dashboards and Reports: Create tailored reports to highlight metrics that matter most to your business. Share insights with stakeholders to drive informed decisions.
- Cross-Platform Analytics: Compare performance across multiple platforms, including TikTok, Instagram, Facebook, and Twitter, in one unified dashboard.
Pricing:
- Essential Plan: Basic analytics for small businesses managing up to 10 social profiles. Priced at $2,400/year.
- Standard Plan: Enhanced analytics, competitor insights, and expert guidance. Pricing varies based on requirements.
- Business Plan: Advanced analytics with unlimited data retention and dedicated support. Custom pricing.
- Enterprise Plan: Comprehensive analytics and API integration for large businesses. Custom pricing.
# 7: Brand24
Brand24 is a real-time social listening and analytics tool that helps businesses track brand mentions, analyze customer sentiment, and uncover trends. Ideal for TikTok Shop sellers, it offers insights to optimize engagement, monitor competitors, and stay ahead in the fast-paced e-commerce world.
Key features:
- Brand Mentions Tracking: Monitor real-time mentions of your brand, products, or relevant keywords on TikTok to stay informed about customer discussions and feedback.
- Hashtag Performance Analysis: Evaluate the effectiveness of your TikTok hashtags to identify which ones drive the most engagement, aiding in optimizing your content strategy.
- Sentiment Analysis: Assess the sentiment behind positive, negative, or neutral mentions to gauge public perception of your brand and products on TikTok.
- Influencer Identification: Discover influential TikTok users discussing your brand or related topics, facilitating potential collaborations to expand your reach.
- Competitor Monitoring: Monitor competitors’ mentions and activities on TikTok to benchmark performance and identify market opportunities.
- Customizable Reports: Generate detailed reports on your TikTok performance metrics, enabling data-driven decisions to enhance your TikTok Shop strategy.
Pricing:
- Individual: 3 keywords, 2,000 mentions/month, 12-hour updates – $119/month (annual billing).
- Team: 7 keywords, 10,000 mentions/month, hourly updates – $159/month (annual).
- Pro: 12 keywords, 40,000 mentions/month, real-time updates – $239/month (annual).
- Enterprise: 25 keywords, 100,000 mentions/month, real-time updates – $399/month (annual).
# 8: Iconosquare
Iconosquare is a versatile social media analytics and management platform supporting networks like TikTok. It empowers businesses and marketers with in-depth analytics, efficient content scheduling, and performance tracking to refine strategies and boost results.
Key features:
- TikTok Analytics: Monitor key performance indicators such as video views, engagement rates, follower growth, and audience demographics to assess and enhance the performance of your TikTok Shop.
- Content Scheduling: Plan and schedule TikTok videos in advance, ensuring consistent posting and optimal engagement times.
- Competitor Analysis: Benchmark your TikTok Shop’s performance against competitors to identify strengths and areas for improvement.
- Customizable Reports: Generate detailed reports tailored to your specific metrics and KPIs, facilitating data-driven decisions for your TikTok Shop.
Pricing:
- Launch Plan: Designed for individuals or small businesses managing a limited number of social profiles.
- Scale Plan: Suitable for growing teams requiring more social profiles and advanced features.
- Excel Plan: Tailored for larger organizations needing extensive analytics and management capabilities.
- Agency Plan: Ideal for agencies managing multiple clients with a high volume of social profiles.
# 9: Keyhole
Keyhole is a powerful social media analytics tool tailored for TikTok Shop sellers. It provides essential insights to refine marketing strategies and track performance effectively.
Key features:
- Profile Analytics: Monitor public TikTok accounts to evaluate brand performance, track influencers, and analyze competitors. This feature provides insights into engagement metrics, top-performing posts, and audience preferences.
- Social Listening: Track specific keywords, hashtags, or phrases on TikTok to gather data on brand mentions and audience sentiment. This helps you understand how your brand is perceived and identify emerging trends relevant to your products.
- Hashtag Performance Analysis: Evaluate the effectiveness of your TikTok hashtags to identify which ones drive the most engagement, aiding in optimizing your content strategy.
- Competitor Analysis: Compare your TikTok Shop’s performance against competitors to identify strengths and areas for improvement. This includes analyzing their engagement metrics, content strategies, and follower growth.
- Best Time to Post Recommendations: Receive personalized suggestions on optimal posting times to maximize engagement based on historical data and audience activity patterns.
Pricing:
- Campaign-based Pricing starts at $100 per campaign.
# 10: Later
Later is a social media management platform that offers robust analytics and scheduling tools for TikTok Shop sellers. These features make it valuable for those Who want to enhance their content strategy and engagement.
Key features:
- TikTok Analytics: Monitor key performance indicators such as video views, engagement rates, follower growth, and audience demographics to assess and enhance the performance of your TikTok Shop.
- Content Scheduling: Plan and schedule TikTok posts in advance, ensuring consistent posting and optimal engagement times.
- Best Time to Post Recommendations: Receive personalized suggestions on optimal posting times to maximize engagement based on historical data and audience activity patterns.
- Multi-Platform Management: From a single dashboard, manage multiple social media accounts across various platforms, ensuring consistent branding and messaging.
Pricing:
- Starter: 1 social set, 30 posts/month per platform – $16.67/month (annual).
- Growth: 3 social sets, 150 posts/month per platform – $30/month (annual).
- Advanced: 6 social sets, unlimited posts/month – $53.33/month (annual).
- Agency: 15 social sets, unlimited posts/month – $133.33/month (annual).
# 11: Exolyt
Exolyt is a specialized TikTok analytics platform that offers deep insights into content performance, audience behavior, and trends. It is tailored for TikTok Shop sellers and helps refine marketing strategies and boost results.
Key features:
- Account Monitoring: Track your TikTok Shop account’s performance, including follower growth, engagement metrics, and content effectiveness, to make informed decisions.
- Hashtag and Sound Analysis: Evaluate the impact of specific hashtags and sounds on your content’s reach and engagement, which can help you optimize your marketing strategies.
- Competitor Analysis: Monitor competitors’ TikTok activities to identify successful tactics and market opportunities, helping you stay ahead in the e-commerce landscape.
- Influencer Campaign Tracking: Manage and assess the performance of influencer partnerships by tracking campaign-specific metrics, ensuring a positive return on investment.
- Social Listening and Sentiment Analysis: Understand audience sentiment and gather feedback on your brand or products through advanced social listening tools, enabling you to tailor your offerings to customer preferences.
Pricing:
- Basic: Designed for small teams initiating their TikTok analytics journey. Includes tracking for 1 TikTok account and 1 hashtag, with daily data updates.
- Essentials: Suited for small to medium-sized teams requiring comprehensive analytics. Offers tracking for up to 50 TikTok accounts and 50 hashtags, with bi-daily data updates. Priced at €250 per month.
- Advanced: Ideal for larger teams needing advanced data analysis with AI capabilities. Provides tracking for up to 300 TikTok accounts and 300 hashtags, with six daily data updates. Priced at €600 per month.
- Enterprise: Tailored solutions for organizations requiring customized features and extensive data integration. Pricing is available upon request.
# 12: Pentos
Pentos is a powerful TikTok analytics tool that delivers detailed insights into content performance, trends, and metrics. It is perfect for TikTok Shop sellers and helps optimize strategies and strengthen platform presence.
Key Features:
- Account Performance Tracking: Monitor the growth, engagement metrics, and content performance of your TikTok Shop account to make informed decisions.
- Competitor Analysis: Monitor competitors by tracking their accounts, videos, and engagement, allowing you to benchmark and strategize effectively.
- Hashtag and Song Monitoring: Analyze the performance of specific hashtags and songs to identify trends and optimize your content strategy.
- Campaign Tracking: Monitor relevant metrics and KPIs to evaluate the success of marketing campaigns and ensure a positive return on investment.
- Data Export: Export analytics data in CSV format for further analysis and reporting.
Pricing:
- Trends Pro: Global trend analysis, top trends, and discover charts – $99/month.
- Icon: Includes Trends Pro, one account, three competitors, 50 songs/hashtags, CSV export, and campaign tracking – $299/month.
- Mega: All Icon features, 10 accounts, 30 competitors, 500 songs/hashtags, custom dashboards, account manager – $999/month.
# 13: Socialinsider
Socialinsider delivers powerful analytics and benchmarking tools for platforms like TikTok, helping TikTok Shop sellers sharpen strategies and drive engagement.
Key Features:
- TikTok Analytics: Monitor key performance indicators such as video views, engagement rates, follower growth, and audience demographics to assess and enhance the performance of your TikTok Shop.
- Competitor Analysis: Compare your TikTok Shop’s performance against competitors to identify strengths and areas for improvement.
- Content Tagging and Analysis: Categorize your TikTok videos based on keywords or topics to understand what resonates with your audience and optimize your content strategy.
- Historical Data Tracking: Access historical data to observe trends, identify patterns, and make informed decisions for future content planning.
Pricing:
- Adapt: Designed for small teams managing multiple social profiles – $99 monthly.
- Optimize: Suitable for agencies handling multiple clients and requiring advanced analytics – $149 monthly.
- Predict: for marketing managers seeking social media analytics, competitor insights, and industry benchmarking – $239 monthly.
- Enterprise: Tailored for large organizations needing comprehensive social media insights and custom solutions.
Conclusion
The right analytics tool turns TikTok data into action, helping you uncover trends, optimize strategies, and outperform competitors. Tools like Sprout Social or Exolyt go beyond tracking. They empower you to fine-tune content, benchmark performance, and engage your audience all in one place.
Don’t just sell—lead. Choose your tool and own the TikTok Shop game.
