Managing fulfillment across multiple sales channels? Amazon Multi-Channel Fulfillment (MCF) lets you store, pack, and ship orders using Amazon’s trusted logistics network, even for non-Amazon orders. The key to making it work seamlessly is choosing the proper integration.
Below, we break down the top 5 MCF integrations to help you automate workflows, manage inventory in real time, and deliver quickly and accurately.
What is Amazon Multi-Channel Fulfillment (MCF)?
Amazon Multi-Channel Fulfillment (MCF) is a service that helps online businesses deliver orders from various sales channels using Amazon’s vast fulfillment network. Whether you sell on your website, social media platforms, or marketplaces like eBay, MCF can handle your products’ storage, packing, and shipping.
How Amazon MCF works:
- Ship inventory to Amazon. Your products are stored and distributed across Amazon’s network.
- Get orders from any channel. Orders from your site or marketplace are sent to Amazon.
- Amazon ships to your customer. Amazon picks, packs, and delivers the item for you.
Benefits of Using Amazon MCF
- Simplified operations: Let Amazon handle logistics so you can focus on growth;
- Cost-effective: Clear pricing, pay only for what you use;
- Scalable: Handle more orders without extra setup;
- Better customer experience: Fast, reliable delivery builds loyalty.
Imagine you sell candles on your website and list them on eBay. By using Amazon MCF:
- You send all your candle inventory to Amazon’s fulfillment centers.
- When a customer orders from your website or eBay, Amazon handles the picking, packing, and shipping.
- Your customers receive their orders quickly; you don’t have to worry about logistics.
If you are selling on TikTok Shop and Temu, we recommend that you learn more about how you can benefit from Amazon MCF there:
- How to use Amazon MCF to fulfill orders from TikTok Shop
- Can You Use Amazon MCF for Temu Orders? Here’s How
5 Amazon MCF Integration Types
All Amazon MCF solutions can generally be classified into five types. Note that a single solution may include features that fall under multiple categories.
- Direct Integration;
- Third-Party Applications;
- Returns Management Solutions;
- Custom APIs;
- Inventory & Order Management Solutions.
In this blog, we will focus more on inventory & order management solutions. Still, many of them also act well as direct, third-party integrations.
Top 5 Amazon MCF Integrations for Your Business
#1: Amazon MCF Integration by M2E Cloud
Third-Party Applications, Inventory & Order Management Solutions, Direct Integration with Shopify, Ecwid, WooCommerce.
When selling on multiple platforms, such as Shopify, WooCommerce, BigCommerce, Ecwid, Kaufland, TikTok Shop, or Temu (and Walmart – coming soon), fulfillment gets complicated quickly. That’s where inventory and order management solutions come in.
Inventory & order management solutions connect your entire sales ecosystem to Amazon MCF, allowing you to automate order routing, track inventory in real time, and simplify operations at scale.
M2E Cloud leads the pack in this category, offering one of the most complete and intuitive integrations with Amazon MCF.
Pricing: Free for M2E Multichannel Connect users.
What sets M2E Cloud apart:
- Multi-channel ready: Connects with Shopify, BigCommerce, WooCommerce, Ecwid, and more;
- Instant order routing to Amazon MCF, no manual steps;
- Real-time inventory sync across all platforms;
- Plain-box shipping to maintain your brand experience;
- Visible delivery dates on product and checkout pages;
- On-the-fly bundling without changing SKUs;
- Smart dashboards for full control and tracking.
Learn more about automating fulfillment through M2E Amazon MCF for orders from your store and marketplaces in our documentation.
With its powerful yet easy-to-use tool, integration by M2E Cloud is the best for merchants managing multi-channel sales who want to automate fulfillment, simplify daily operations, and scale faster.
Try M2E Cloud’s Amazon MCF integration and experience fulfillment that works across all your stores, channels, and customers.
#2: M2E Amazon Multi-Channel Fulfillment (MCF) for Adobe Commerce
Third-Party Applications, Inventory & Order Management Solutions, Direct Integration with Adobe Commerce (formerly Magento).
M2E’s Amazon MCF integration for Adobe Commerce (Magento) allows merchants to automatically fulfill orders from any sales channel, TikTok Shop, eBay, (and Walmart coming soon) or their Magento store, using Amazon’s fulfillment network.
Pricing: Free for M2E Pro users.
Key features:
- Native Magento integration with Amazon MCF, no external apps needed;
- Automated fulfillment for Magento and marketplace orders;
- Real-time inventory sync between Magento and Amazon;
- Unbranded packaging to protect your brand identity;
- Global coverage across the U.S., EU, Canada, and more;
- Delivery estimates are shown at checkout via MCF data;
- Bundle support for virtual SKUs and dynamic product sets.
#3: Veeqo
Inventory & Order Management Solutions.
Veeqo is a free inventory and shipping management tool owned by Amazon, built to help sellers simplify multi-channel order fulfillment. It connects directly with Amazon MCF, allowing you to manage orders from platforms like Shopify, eBay, and Walmart in one place. When an order arrives, Veeqo routes it to Amazon for fast, reliable fulfillment and updates your customers with tracking details.
Pricing: Free version and an extended one for $250 per month.
Key features include:
- Real-time inventory sync across all sales channels;
- Automatic order routing to Amazon MCF;
- Unbranded packaging for a consistent brand experience;
- Built-in shipping label creation using Amazon’s discounted rates;
- Free to use with unlimited orders and users.
What makes Veeqo stand out is its cost-efficiency, no monthly fees, and even up to 5% back in Veeqo credits on eligible shipments, making it a smart option for growing brands.
#4: WebBee
Inventory & Order Management Solutions, Third-Party Applications, Returns Management Solutions.
WebBee is a comprehensive integration solution that connects your e-commerce platforms, such as Shopify, TikTok Shop, eBay, WooCommerce, and BigCommerce, with Amazon MCF. It enables sellers to automate order fulfillment, synchronize inventory, and manage shipping processes efficiently, all from a centralized dashboard.
Pricing: Starts from $19 /Month.
Key features include:
- Real-time inventory sync to avoid overselling;
- Automated order routing to Amazon MCF;
- Unbranded packaging for consistent branding;
- Virtual bundling without changing SKUs;
- Order hold for backorders and pre-orders;
- 3PL support, like ShipStation, for added flexibility;
- Live tracking and customer notifications.
#5: Pipe17
Inventory & Order Management Solutions, Third-Party Applications, Returns Management Solutions, Custom APIs.
Pipe17 is a robust order operations platform that seamlessly integrates with Amazon Multi-Channel Fulfillment (MCF), enabling e-commerce businesses to automate and streamline their order fulfillment processes across various sales channels.
By connecting platforms like Shopify, BigCommerce, and marketplaces such as eBay and Walmart to Amazon’s fulfillment network, Pipe17 ensures efficient and accurate order processing.
Pricing: Starts from $120/month, includes 1,000 orders per month.
Key features include:
- Omnichannel integration with 100+ platforms and ERPs;
- Smart order routing based on custom fulfillment rules;
- Real-time inventory sync across all sales channels;
- SKU mapping and virtual bundling for flexible product setups;
- Unbranded packaging to keep your brand front and center;
- Exception alerts for fast issue resolution.
FAQs About Amazon MCF
How do I get started with Amazon MCF?
If you’re already selling on Amazon and have a Seller Central account, you’re ready; no extra sign-up is needed. Head to the MCF section in Seller Central to learn how to submit your first order.
If you’re not an Amazon seller or want to fulfill orders for products that won’t be listed on Amazon.com, you can still use MCF by creating a Supply Chain Portal account here.
Can I fulfill non-Amazon orders with MCF?
Yes. Amazon’s Multi-Channel Fulfillment (MCF) is a third-party logistics provider that can handle orders from virtually any non-Amazon channel, your website, social media shops, or other online marketplaces. However, before using MCF with platforms like Etsy or TikTok Shop, you must review their third-party fulfillment rules to ensure you comply.
What’s the difference between FBA and MCF?
FBA handles orders placed on Amazon.com and Amazon stores, and packs and ships those purchases. MCF uses the same fulfillment network but processes orders from other sales channels, like your website, TikTok Shop, Temu or eBay. FBA is for Amazon orders; MCF is for everywhere else.
Meanwhile, remember to read more about the 5 Best Amazon FBA Inventory Management Software.
Key Takeaways
Amazon MCF helps you fulfill orders from any channel using Amazon’s reliable logistics. To make the most of it, you need the proper integration.
Amazon MCF integration by M2E Cloud is a top choice; it connects easily with Shopify, WooCommerce, BigCommerce, and more. Real-time inventory sync, automated order routing, and global reach take the hassle out of fulfillment.
Try M2E Cloud’s Amazon MCF integration today and let automation power your growth.
For more tips and tools, visit our blog and stay ahead in e-commerce.
