2025 Amazon FBA & Referral Fee Updates

Amazon’s 2025 fee changes foster stability and boost seller growth. Building on a strong 2024 marked by reduced fees and record-breaking sales, the latest changes introduce focused fee reductions and additional perks—without any new charges or price hikes. Let’s explore the details.

Key Fee Changes

Reduced Inbound Fees  

From January 15, 2025, Amazon cuts inbound placement fees for bulky items. By $0.58 per unit, this reduction streamlines costs for larger shipments. This update supercharges logistics and cuts costs for sellers managing larger products.

Example Cost Scenario: Suppose a bulky product’s current inbound placement fee is $1.58 per unit. After the $0.58 reduction, the fee drops to $1.00 per unit, saving you $29 overall for 50 units (50 units × $0.58 = $29).

FBA New Selection Program

Amazon waives inbound placement fees on up to 100 units for each new parent ASIN through the FBA New Selection Program. This benefit helps sellers broaden their catalogs and launch fresh products quickly. The offer is valid for shipments created between December 1, 2024, and March 31, 2025.

Example: Imagine you plan to introduce a brand-new line of wireless headphones and enroll them as a new parent ASIN in the FBA New Selection Program. Under this offer, Amazon waives inbound placement fees for your first 100 headphone units sent to FBA. If the usual inbound placement fee had been $1.00 per unit, you would save $100 (100 units × $1.00) on these initial shipments, easing your product launch costs. 

Extra Rewards for Expanding Inventory Choices

Amazon offers bigger discounts through its New Seller Incentives and FBA New Selection programs. This change is valid from January 15, 2025. These discounts target:

  • Everyday essentials in high customer demand.
  • Popular items with limited availability on the platform.
  • Top global brands that customers love.

Example: Suppose you’re a new seller listing a high-demand, everyday skincare item from a top global brand. Because it’s both a popular daily essential and a brand customers love, you’ll qualify for these bigger discounts, ultimately boosting your profit margins while keeping your listing price competitive.

We suggest exploring our documentation for detailed Amazon FBA fees (US) information.

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What’s Staying the Same?

  • No Fee Increases: Suppose your current referral fee is 15% for a particular product category. If there is no fee increase, that 15% rate will continue through 2025, so your pricing strategy and profit margins will stay the same.
  • No New Fees: Keeping it simple with no additional fee types.
  • Consistent Fee Structure: Aside from targeted fee reductions—like discounts on inbound placement for bulky items or waivers for certain new parent ASINs—all other fees remain unchanged. So, if your FBA fulfillment fee for a standard item is $2.50 per unit, it stays at $2.50 unless mentioned explicitly in a targeted reduction.

Amazon’s Ongoing Programs

  • Advanced Fee Calculators: Get detailed cost insights to boost your profitability.
  • Enhanced FBA Inbounding Tools: Suppose you ship 200 coffee mugs to an Amazon fulfillment center. The updated inbounding tool suggests multiple shipping routes and carriers, instantly comparing costs, transit times, and potential delivery dates. Choosing the recommended carrier saves on transportation expenses while ensuring your mugs arrive at Amazon on schedule.
  • Greater Fee Transparency: Improved preview tools provide more precise insights into seller costs, ensuring better decision-making.

Conclusion

With no fee increases or new types, these 2025 changes simplify operations and reduce costs while improving fee management tools. Remember to check our blog for more e-commerce insights.

author avatar
Anastasiia Kyriienko
A content manager with over five years of experience in Creative Writing and Content Marketing. I focus on providing practical advice on the latest e-commerce industry trends and exciting info from this area. I aim to help you stay ahead in this dynamic e-market by sharing insights you can use immediately.
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