“Where can I sell auto parts?” – You’ve probably thought about it before. While platforms like eBay Motors and Amazon are popular choices, have you considered TikTok Shop? This fast-growing platform is becoming a hotspot for automotive product sellers, and there’s plenty of room to carve out your niche. With M2E Cloud by your side, getting started is easier than you think. Want to know how? Let’s dive into this blog and find out!
How to Sell Auto Parts on TikTok Shop: What Should You Know to Start
Before diving into selling new auto parts on TikTok Shop, there are vital things you need to know to set yourself up for success. From understanding platform requirements to creating compelling product listings, this guide will walk you through the essentials to ensure your automotive parts stand out and attract the right customers.
Understanding Restrictions: What You Can and Cannot Sell
Let’s start with the fact that TikTok Shop enforces strict guidelines regarding the sale of vehicles and automotive parts to ensure user safety and compliance with legal standards. The following items are prohibited from being sold on the platform:
- Motor Vehicles and Mechanical Parts: This includes cars, motorcycles, and their mechanical components, such as engines, brakes, tires, rims, and fuel systems.
- Related Items: Products like motorcycle helmets and fuel are also prohibited.
- Car Electronic Products with High Battery Capacity: Electronics for cars that have batteries exceeding 15,000 Amps are not allowed.
- Electronics for Specific Vehicles: Electronics explicitly designed for motorcycles or marine vehicles are prohibited.
Okay, that’s pretty much all. Still, what auto products can you sell at TikTok Shop? They are some auto-related items if they do not fall under prohibited or restricted categories. Here are a few tips for selling permitted auto accessories and related products:
- Permitted Auto Accessories: You may sell small accessories for car interiors, such as cup holders, seat organizers, seatbelt covers, air fresheners, and seat covers. These items mustn’t relate to the mechanical or electronic components of the car.
- Unrestricted Electronic Accessories: These can include small car chargers, smartphone holders, and charging cables that comply with safety regulations. Batteries or other high-powered electronic devices for cars are prohibited.
- Decorative Elements: These include interior or exterior elements like stickers, badges, and logos, but only within limits that do not feature licensed brand logos or names without authorization.
- Auto Care Products: Car care products, such as cleaning solutions, polishing waxes, microfiber cleaning cloths, and washing accessories, are allowed for sale.
- Decorative Lighting: LED strips for interiors, but only for essential decorative lighting. High-powered headlights or any lighting that could be used as primary vehicle lighting are prohibited.
Still, before listing any product, reviewing TikTok Shop’s current guidelines is important to ensure it does not fall into prohibited categories. Still, if you want to know more about how to sell restricted products on TikTok Shop, we recommend you check out our blog.
Okay, so what if you’re mainly selling new auto parts, not so much the accessories? Can you still use TikTok Shop to grow your brand? Absolutely! Here are some tips on how you can make it happen.
- Grow your brand! First, use the platform to expand your reach to a potential audience. Make your brand famous and recognizable! Meanwhile, platforms like eBay Motors and Amazon are ideal for your primary auto parts sales. Don’t neglect their use while simultaneously growing on TikTok Shop. To seamlessly integrate your store with these marketplaces, M2E Cloud offers a comprehensive solution.
- Content creation: Post videos that demonstrate the process of installing auto parts, product reviews, or car maintenance tips. Create high-quality videos showcasing the product and use catchy, triggering headlines—remember, you have just 1-3 seconds to grab the audience’s attention. Keep the audience engaged throughout the video, as deeper watch time significantly boosts reach. This approach will help attract and retain an audience interested in automotive topics.
- Collaboration with influencers: Partnering with popular content creators who specialize in cars can help expand your reach and build trust in your brand. Additionally, embracing User-Generated Content (UGC) is a top trend that goes beyond traditional influencer collaborations. Brands can engage directly with their customers by launching challenges or campaigns that inspire users to create content featuring their products. For instance, a branded hashtag campaign can encourage users to share their experiences, amplifying brand awareness and fostering a sense of community.
- Hashtag usage: Use popular hashtags related to cars and auto parts to increase the visibility of your videos.
- Live streaming: Host live sessions where you answer audience questions, showcase products, or discuss automotive industry news.
How to Find the Right Category for Auto Parts on TikTok Shop
TikTok Shop provides specific categories and subcategories for product listings. Accurately categorizing your products increases their reach and discoverability.
From the information above, everything you can sell related to auto products on TikTok Shop falls under accessories, and they are in various categories. So, how do you choose the right category?
Fortunately, TikTok Shop has an automatic category selection mechanism based on keywords. How exactly does it work? Let’s take a closer look.
- Use this title format to refine category placement: [Brand] + [Core Feature] + [Application] + [Product Type] + [Key Function]
- Get guidance on crafting compelling titles: Check out our Do’s and Don’ts for Product Listing Titles to make your titles stand out.
This approach ensures your products land in the proper categories, improving visibility and helping customers find their needs.
Still, if the suggested category doesn’t match your product, don’t worry! You can always manually select the category that best suits your item.
How to Set TikTok Shop Category and List with M2E?
To add products to TikTok Shop with M2E Multichannel Connect, you must select an appropriate category. To proceed, simply click on “Choose Category.”
When adding products to TikTok Shop, assigning them to the correct category is essential to enhance visibility and organization. If the app suggests a suitable category, you can confirm it immediately or select a different one. To find the appropriate category, you can choose from previously used ones or use the Browse and Search tabs to locate the right one manually.
After choosing the category, ensure you set the necessary and recommended attributes to help shoppers discover your products more efficiently. Finally, confirm the changes.
The app will automatically apply predefined custom fields or attributes from your store or TikTok Shop. However, you can choose a different attribute or custom field with relevant information.
You can update the category and modify attributes for each item at any time by going to the product card in the General section. To open the product card, click on the item in the grid.
After finalizing your product listings, click the “List Now” button to submit them for review. Be aware that TikTok Shop may require approval before your items go live.
Fee Structure: How Much Does It Cost to Sell on TikTok Shop?
Wondering how much it costs to sell on TikTok Shop? Here’s a breakdown of the key fees involved.
TikTok Shop
- Commission fees: Starting September 5th, 2024, TikTok Shop applies marketplace commission fees ranging from 4.86% to 11.34%, depending on the product category.
- Transaction Fee: TikTok Shop charges a 3.78% Transaction Fee on the final order settlement for successful orders.
Amazon:
- Selling Plan Fees: The individual plan costs $0.99 per item sold, while the Professional plan costs $39.99 monthly.
- Referral Fees vary by category, typically ranging from 6% to 45% of the item’s selling price.
- Fulfillment Fees (FBA): Amazon charges per-unit fees based on product size and weight, with standard-size items starting at $2.41 per unit, plus storage fees for warehouse space.
eBay:
- Package Type Fees: eBay Motors charges listing fees based on the package: $19 for Basic, $49 for Plus, and $79 for Premium. Fees cover up to 40 photos, with varying durations (7 to 30 days) and additional features like AutoCheck reports and bold titles. These fees are non-refundable.
How M2E Cloud Helps You to Sell Automotive Parts on TikTok Shop
M2E Cloud has extensive experience working with automotive parts and accessories sellers on eBay Motors, and Amazon. Using this expertise, we successfully apply the best practices and solutions to help you optimize the sale of automotive products on TikTok Shop. Thus, you can sell on eBay Motors and reach millions of users with the M2E Cloud solution and start doing so with TikTok Shop.
Here’s how M2E Cloud can enhance your operations:
- Effortless Product Listing: Quickly align your automotive parts with the appropriate TikTok Shop categories, regardless of your inventory size. A few clicks are all it takes to get your items listed and ready to sell with M2E Cloud’s integration.
- Variative Listings: Easily manage and list different variations of your automotive products on TikTok Shop, such as color, size, or model options. For example, if you’re selling seat covers in multiple colors and sizes, M2E Cloud allows you to create variations within a single product listing quickly. This saves time, ensures consistency across your inventory, and makes it easier for customers to find the exact product they need—all with just a few clicks.
- Real-Time Inventory Synchronization: M2E Cloud ensures that any changes in item prices, quantities, or other details in your store are updated on TikTok Shop based on your syncing preferences, preventing overselling and stock inaccuracies.
- Customized Sales Strategies: M2E Cloud lets you establish flexible selling policies for your buyers to enhance your market fit. Adjust your item pricing and quantities to be different from your store and align them with TikTok Shop dynamics.
- Streamlined Order Management: All customer orders from TikTok Shop are imported, allowing you to monitor and fulfill them as native orders from your store’s admin. This integration keeps order statuses and tracking numbers in sync between your store and TikTok Shop for optimal order handling.
And one more thing: no matter what platform you choose (WooCommerce, BigCommerce, Shopify, Ecwid, etc.) M2E Cloud can support your needs. And for those selling with Magento (Adobe Commerce), we also have solutions like TikTok Magento (Adobe Commerce) integration by M2E.
By leveraging M2E Cloud’s features, you can efficiently manage your automotive parts sales on TikTok Shop, ensuring accurate listings, synchronized inventory, and streamlined order processing.
Meanwhile, we recommend you check out our blogs if you want to learn how to sell automotive parts on Amazon or what car parts sell the most on eBay.
How M2E Cloud Simplifies Order Management?
Order management is key to e-commerce success, ensuring quick fulfillment and happy customers. Automating inventory syncing and order updates reduces errors and streamlines operations on TikTok Shop. It boosts cash flow, minimizes returns, and helps your business grow as you scale.
M2E Cloud offers features that make order management even easier for TikTok Shop sellers:
- Track Sales Growth with a Smart Dashboard: Easily monitor your orders and revenue across all marketplaces with a real-time, data-rich dashboard. For example, you can quickly see how many car cleaning solutions or microfiber cloths have sold, spot trending products, and analyze sales performance. This valuable data helps you optimize listings, manage inventory, and adjust pricing strategies based on real-time insights.
- Gain Business Insights from Sales Reports: Access detailed sales reports by channel or time period to make smarter business decisions. For instance, you can see which seat organizers or air fresheners were most popular last month and compare performance on TikTok Shop versus other platforms. This data helps you decide what to stock, promote, or adjust pricing and marketing strategies.
- Monitor Orders Across Channels in One Place: Keep track of all your orders with real-time updates, ensuring timely fulfillment and happy customers. Thus, when a customer orders LED strips for their car interior, you can easily see if the order is being processed, shipped, or delivered. This feature consolidates orders from multiple platforms, streamlining your workflow and helping you manage and fulfill orders efficiently.
- Automate Shipping Method Mapping: Streamline order processing by automatically mapping shipping methods to carriers based on buyer preferences. For example, when a customer orders a car charger or LED strip, the system selects the ideal shipping carrier—whether economy or express—based on their choice. This reduces manual work, ensures accurate carrier assignments, and speeds up fulfillment, improving efficiency and customer satisfaction.
- Simplify Order Creation: Automatically create orders in your store when a customer purchases, eliminating manual input. For example, when a customer buys a car smartphone holder, the app automatically generates the order, streamlining the process and ensuring accurate order handling. This lets you focus on fulfilling orders without worrying about manual entry while ensuring compliance with product guidelines.
FAQs About How to Sell New Auto Parts on TikTok Shop
FAQ 1: Are Specific Documentation or Certifications Required for Selling Auto Parts on TikTok Shop?
Yes, as mentioned above, TikTok Shop allows the selling of car parts, mostly referred to as accessories. So, depending on the region and product type, specific items may require certifications to verify their authenticity and compliance with safety standards. Also, remember to check TikTok Shop Academy for more info.
FAQ 2: How Can I Ensure My Listings Meet TikTok Shop’s Quality and Compliance Standards?
To ensure your listings meet TikTok Shop’s quality and compliance standards, follow these steps:
- Understand Product Certification Requirements: Certain product categories, such as beauty and personal care, electronics, and food and beverages, require specific certifications to verify safety and compliance with industry standards.
- Provide Accurate Product Information: Ensure your product titles, descriptions, and images accurately represent the items. This includes adhering to guidelines for pre-owned products, which must meet specific title, description, certification, and attribute requirements.
- Comply with Legal and Regulatory Standards: Ensure your products comply with all applicable federal, state, and local laws, as well as TikTok Shop’s policies related to those products and their listings.
- Maintain High-Quality Visuals: Use high-resolution images that showcase your products. This enhances customer trust and satisfaction.
- Stay Informed About Platform Policies: Regularly review TikTok Shop’s guidelines and updates to ensure ongoing compliance.
Conclusion
TikTok Shop is a growing platform offering great potential for automotive product sellers, and with M2E Cloud, you can make the most of this opportunity. Whether it’s managing inventory, syncing orders, or creating compelling listings, M2E Cloud helps you optimize every step of the selling process. Ready to scale your auto parts business on TikTok Shop? Explore more insights and get started with M2E Cloud today by reading our blog!
