For more than a century, Don Ibérico sold its cured Iberian ham the old-fashioned way, from a factory shop in the small Spanish town of Guijuelo. Álex Fernández, the fifth-generation owner, wanted to change that.
Then the pandemic hit. Foot traffic at the shop collapsed, and going digital was no longer optional.
“We realized we needed more than just a website with information. We needed to start selling online if we wanted to survive.” Fernández said
Fernández, a trained IT professional, launched an online store and created a new consumer brand called Monjamón, with updated packaging aimed at younger, gourmet-minded shoppers. Sales picked up, but juggling listings and orders across multiple channels was a headache.
With 12 employees and limited marketing budget, he needed a system to manage orders across platforms and a marketplace that could put his products in front of new buyers. He turned to M2E and Temu.
Connecting the catalog
Fernández chose M2E Cloud, a multichannel integration platform that syncs product listings, inventory and orders across marketplaces from a single dashboard. The platform imports Don Ibérico’s existing Shopify online store and pushes products to Temu, keeping inventory and orders synced across both.
“After analyzing the different options available, we found M2E to be the most complete” said Fernández “It helps us manage orders efficiently and makes daily operations much smoother.”
Reaching new customers on Temu
With M2E handling the backend, Don Ibérico listed its products on Temu, an online marketplace with more than 100 million users across the EU.
Temu’s direct-to-consumer model helps Fernández maintain control over his brand and pricing while selling to a much larger audience, including overseas buyers.
The marketplace has been inviting sellers from countries like Spain, the UK, France and the US to join its platform through its Local Seller Program. For many small producers, it’s their first real exposure to digital audiences outside their home regions.
For Don Ibérico, that meant buyers from places the company had never considered.
“We never imagined people in Germany or Sweden would be interested in ordering our products.” said Fernández
Growth without compromise
Don Ibérico continues to produce in limited batches using recipes and techniques passed down through generations.
For Fernández, growth doesn’t mean cutting corners. He remains selective about ingredients, hands-on with production, and committed to keeping prices fair.
M2E keeps orders and inventory synced across platforms. Temu puts Don Ibérico’s products in front of millions of European shoppers.
Between them, Fernández can focus on what his family has done for over a century.
“Our goal is to preserve traditional methods. That comes through in the flavor. Now, more people will be able to experience it.” said Fernández
