Monitoring your performance is essential for the success of your business when engaging in Amazon sales. Grasping what functions effectively and what doesn’t, discerning profitability from the opposite, identifying areas of loss, and comprehending customer behavior upon encountering your products all contribute to the enhancement of your strategies, the creation of superior products, and the provision of enhanced customer service.
Within this article, we’ll take a look at the top 5 Amazon analytics tools that propel your sales to a heightened level.
M2E Analytics
Pros:
M2E Analytics tool offers a wide-ranging suite of features to empower Amazon sellers and enhance their sales. One of the standout strengths is its absolutely seamless sign-up process and user-friendly interface, allowing even novice sellers to navigate and glean insights effortlessly. Within the M2E Analytics app, you can easily track your product’s success on each marketplace you sell on. Additionally, M2E Analytics provides you with an option to get to know your target audience deeper. The app lets you explore consumer analytics based on different criteria, such as location by city and country.
Cons:
It’s important to highlight that the M2E Analytics tool is relatively fresh in the market but it’s a great chance for users to influence the priority of product features and its functionality. Moreover, the dedicated M2E team is diligently focused on enhancing its capabilities and incorporating innovative features over time.
Features:
- Real-time Data: M2E provides up-to-the-minute data on sales, revenue, and customer engagement, aiding in making informed decisions promptly.
- Product Performance Insights & Customizable Reportings: Gain insights into how each product is performing and generate flexible reports that align with your business goals.
- Geography/Channel/Data Range Grouping: Effortlessly organize and categorize data based on geography, sales channels, or specific data ranges, providing a structured view for deeper analysis.
- Free Trial: If you use M2E Pro or M2E Sales Channels software, you have an excellent opportunity to try M2E Analytics for free.
- Profit Analytics: With M2E Analytics, you can access invaluable insights regarding your profit margins and overall financial well-being.
- Flexible Result Analysis: M2E Analytics has an outstanding flexible result analysis option that allows you to comprehensively analyze the performance of your products both in the scope of your sales channels and the products themselves.
To sum up, M2E Analytics presents a powerful solution for Amazon sellers to optimize business strategies and elevate sales performance. Additionally, you can review the eBay and Walmart analytics with more channels yet to come on a centralized dashboard if you sell on these marketplaces.
With its user-friendly interface, real-time data insights, and extended product performance data, M2E Analytics proves to be an invaluable asset for any seller seeking to excel in the competitive world of Amazon selling.
SellerBoard
Pros:
One of SellerBoard most noteworthy strengths is its intuitive and visually appealing interface. Navigating through various metrics and data is a breeze, even for those new to the platform. Additionally, SellerBoard has a real-time financial insights feature. Sellers can effortlessly track their financial performance with up-to-the-minute accuracy, enabling them to make timely decisions. The tool’s ability to integrate seamlessly with Amazon accounts allows for automatic data synchronization, eliminating the need for manual entries.
Cons:
Although SellerBoard has a pretty intuitive and user-friendly interface, many new Amazon sellers still struggle to navigate the application. Additionally, SellerBoard doesn’t have a money-back guarantee.
Features:
- Real-time Financial Tracking: SellerBoard provides real-time updates on sales, expenses, and profits that allow for a quick and accurate financial assessment.
- Expense Tracking: The tool enables tracking of all business-related expenses, ensuring comprehensive profit calculations.
- Profit Analytics: SellerBoard lets you get information about your profit margins, break-even points, and overall financial health to drive strategic decisions.
- Automated Data Sync: The tool seamlessly integrates with Amazon accounts, automating data updates and reducing manual entry.
In summary, SellerBoard offers an intuitive interface and real-time financial insights for Amazon sellers, enabling informed decisions through automated data sync, though navigating the platform might pose challenges for newcomers, and the lack of a money-back guarantee could be a concern.
JungleScout
Pros:
The JungleScout provides deep-reach product research, enabling sellers to identify profitable niches and track competitor performance effectively. Furthermore, Jungle Scout’s integration with Amazon’s vast product database grants users access to a wealth of information, facilitating thorough market analysis. Its user-friendly interface and intuitive design make navigating the platform easy, regardless of experience level.
Cons:
Despite its many strengths, Jungle Scout’s pricing might be a concern for budget-conscious sellers, as some of its advanced features are available only in higher-tier plans. While Jungle Scout offers valuable insights for product research and market analysis, its reliance on historical data might limit its effectiveness when predicting trends in rapidly evolving and highly competitive Amazon markets
Features:
- Product Research: Jungle Scout offers extensive product research tools, allowing sellers to identify profitable opportunities and validate potential markets.
- Sales Estimation: The tool provides accurate sales and revenue estimations, aiding in making informed decisions about product selection and market entry.
- Competitor Analysis: Jungle Scout enables monitoring and analyzing competitor performance, helping sellers stay ahead in the competitive Amazon landscape.
- Keyword Tracking: The platform allows tracking and optimizing keyword rankings to improve product visibility and reach.
In conclusion, Jungle Scout emerges as a powerful ally for Amazon sellers seeking comprehensive analytics and research capabilities.
Helium10
Pros:
Helium10 stands out with its multifaceted pool of features that meet the diverse needs of Amazon sellers. It offers an array of tools that delve profoundly into product research, keyword optimization, and sales analysis. Notably, its versatile toolbox aids sellers in identifying lucrative niches and tracking competitor strategies effectively, while its integration with Amazon’s expansive product database enhances market insights.
Cons:
Among the cons we want you to pay attention to are its limited free plan features and pricing options that can be expensive for newcomers.
Features:
- Keyword Optimization: The platform empowers sellers with astute keyword tracking and optimization capabilities, bolstering product visibility and conversion rates.
- Competitor Analysis: Helium10 facilitates in-depth competitor analysis, furnishing sellers with insights to refine their strategies and maintain a competitive edge.
- Sales Analytics: The tool offers precise sales estimations and revenue insights.
- Inventory Management: Helium 10 streamlines inventory control by offering real-time tracking, stock level alerts, and replenishment suggestions.
So, as you can see, Helium10 provides a bunch of options for measuring your selling success. Still, the platform has its minuses that can impact the effectiveness of your performance.
ManageByStats
Pros:
ManageByStats’s feature-rich ecosystem is geared towards rich statistical analytics, fully customizable dashboards, and an advertising hub that helps you analyze every component of your ad spend. Thus, you can track the number of units you ordered, your Buy Box (now Featured Offer) percentage, revenue after discounts, and many other metrics.
Cons:
Among the cons of this tool, we want to highlight content overloading, limited options for Amazon only, and difficulties in using the platform for beginners.
Features:
- Keyword Mastery: The platform empowers sellers with sophisticated keyword tracking and optimization, elevating product visibility and amplifying conversion rates.
- Competitor Intelligence: ManageByStats’ robust suite facilitates comprehensive competitor analysis, equipping sellers with insights to finetune their tactics and sustain a competitive advantage.
- Sales Insights: The tool delivers meticulous sales estimations and revenue breakdowns, enabling precise financial planning and decision-making.
- Review Management: Review Management tool allows sellers to monitor, respond to, and leverage customers reviews effectively.
In essence, ManageByStats stands as a potent arsenal for measuring and magnifying your selling prowess. However, potential limitations should be weighed against its impressive capabilities when evaluating its impact on your Amazon business performance.
Wrapping It Up
As you can see, there are a bunch of various Amazon analytics tools available. If used properly, it can significantly boost your sales and deepen the knowledge of your target audience.
As you select the ideal tool, it’s crucial to consider factors such as pricing, functionality, and user-friendliness. Your choice will pave the way for a more refined and prosperous selling experience.
