Temu isn’t just another online marketplace. It’s a global phenomenon, and it’s booming in Australia. But how do you get started?
Let’s break it down. Here’s how to sell on Temu Australia the smart way.
Why Temu Is a Big Deal in Australia
Temu is a global online marketplace connecting millions of sellers, manufacturers, brands, and consumers. Launched in Australia in March 2023, Temu is committed to helping people live better by offering a wide variety of quality products at affordable prices through its efficient supply chain network.
With the local seller program fully opened in July 2025, Temu provides local businesses of all sizes a new and low-cost channel to reach millions of online shoppers.
Learn more about what makes the Temu marketplace different from the rest.
Step 1: Set Up Your Temu Seller Account
Before anything else, you need access to the Temu Seller Center. This is your seller dashboard, where you’ll upload products, track orders, manage inventory, and connect with customers.
Temu currently charges no registration fee for signing up as a Temu seller.
What you’ll need to apply
To speed up approval, prepare these documents in advance:
- Australian Business License – This confirms your business is officially registered in Australia.
- Tax ID (ABN or TFN) – Needed for legal and payout purposes.
- Government-issued ID – Can be your driver’s license or passport. This verifies you’re the legal rep for your business.
The full list of documents
If you’re applying as an individual, you’ll need to provide these details and documents for verification:
- Full legal name (first name, last name, and middle name if applicable);
- Citizenship;
- Date of birth;
- Place of birth;
- Residential address;
- Government-issued driver’s license ID or passport;
- ID expiration date.
Business applicants must provide the following company registration details:
- Business type;
- Business name;
- Employer Identification Number (EIN);
- Registered business address;
In addition, company executives, legal representatives, or beneficial owners may be asked to submit:
- Legal name;
- Citizenship;
- Date of birth;
- Residential address;
- Government-issued driver’s license ID or passport;
- ID expiration date.
Make sure all scans are:
- Clear and legible;
- Free of glare or blur;
- In PDF or JPEG format.
Double-check that your business name and ABN match across all documents. Mismatched info can trigger verification delays or rejections.
Once submitted, Temu will review your application and documents. If everything looks good, you’ll get access to the Seller Center and can move on to setting up your store.
Getting this step right means you’ll avoid unnecessary back-and-forth and start selling sooner.
Step 2: Choose the Right Seller Type
Before you start selling, Temu will ask for your business registration details. This is where the type of business you operate under matters. Each structure has pros and cons, and it shapes how you’ll run your store, pay taxes, and manage responsibilities.
Keep in mind that Temu’s accepted seller types and requirements can change. Always check official guidelines to stay compliant and avoid confusion.
Step 3: Set Up Your Storefront
Your Temu storefront is more than just a profile; it’s your shop window. It’s what customers see first, and it sets the tone for how they’ll experience your brand.
So make it clean, professional, and easy to trust.
Store Name
Pick a name that’s clear, memorable, and reflects your brand.
Avoid generic names like “Best Deals Online.” Instead, go for something that sounds credible and aligned with your niche.
Example: Selling handmade candles? Consider options like “Coastal Flame” or “Aroma & Co.”
Logo or Profile Photo
Your logo should be sharp, high-resolution, and look good in a small square format.
Don’t skip this, it helps customers remember your brand and builds trust from day one.
Use a simple color palette and avoid too much text in the image.
Store Description
This is where you tell customers what you’re about, in one or two precise lines.
Keep it short, specific, and keyword-friendly.
Use SEO-friendly phrases like:
- “Australian-made home decor”;
- “Eco-conscious baby essentials”;
- “Minimalist accessories for everyday life”.
These phrases don’t just sound good; they help you appear in Temu search results.
Think of your storefront like a landing page. It should provide buyers with enough information to trust you, without overwhelming them.
The goal? Be memorable, be findable, and look like you belong on a top-tier marketplace.
Step 4: Add and Optimise Your Product Listings
This is where you turn browsers into buyers. Your product listing is the most important sales tool you have on Temu, so make every word and image count.
Let’s break down what works.
Product Descriptions
Don’t just list specs. Tell a story.
Focus on how the product solves a problem or makes life better.
- Instead of: “100% cotton baby romper”
- Try: “Soft organic baby romper, perfect for Aussie summers. Lightweight, breathable, and OEKO-TEX certified.”
Highlight what makes your product different. Is it handmade? Locally sourced? Family-safe? Say it clearly.
Photos
Visuals matter. A lot.
- Upload 3 to 5 high-quality images;
- Use a white background for clean product shots;
- Show the item in use (lifestyle photos);
- Include packaging if it adds value.
Example: Selling earrings? Show them close-up, on a model, and in your branded box.
Keywords
Use customer language, the words they actually type into search bars.
Include keywords naturally in titles and descriptions.
Examples:
- “Beach-style earrings”;
- “Non-toxic toddler cutlery set”;
- “Minimalist wall art for modern homes”.
Think like a shopper. What would you type to find your own product?
Use third-party tools to simplify selling with Temu.
With Temu integration by M2E Cloud, you can list products from your store, map them to Temu categories, and meet marketplace standards in just a few clicks.
Prices, stock, and product details stay synced automatically, while incoming Temu orders flow straight into your store dashboard – ready to fulfill.
With support for platforms like Shopify, BigCommerce, WooCommerce, and more, M2E Cloud helps you reach Temu buyers worldwide, faster and smarter.
Meanwhile, if you have a store on Magento (Adobe Commerce), you can leverage your listings with Temu Integration by M2E Connect.
Step 5: Set Up Fulfillment & Delivery
Great products mean nothing if they don’t arrive on time or arrive damaged.
In Australia, fast and reliable delivery isn’t a bonus. It’s expected.
Temu knows this, and now prioritises sellers who can meet quick fulfillment standards.
Here’s how to get it right:
Packaging matters
Good packaging protects your products and your reputation.
- Fashion items: Use clear zipper bags that are clean, professional, and Temu-approved.
- Fragile goods: Wrap carefully with bubble wrap or padded mailers.
- Branded touch: Add a logo sticker or small thank-you card to make the unboxing feel personal.
First impressions don’t just happen online; they happen when the package lands.
Keep in mind that:
- You can store and manage products yourself or partner with a third-party logistics (3PL) provider.
- Temu connects directly with major shipping carriers to ensure your customers receive real-time tracking from dispatch to delivery.
- Using tools like Amazon MCF by M2E Cloud, you can automate Temu order fulfillment through Amazon’s Multi-Channel Fulfillment (MCF) system. Simply link your store, sync inventory, and route orders – no manual processing required.
Choose reliable shipping partners
You don’t need a warehouse to ship fast; you just need the right partners.
Trusted options include:
- Australia Post – nationwide coverage and parcel lockers;
- Sendle – affordable, eco-friendly, door-to-door;
- CouriersPlease – great for metro deliveries.
Pick the one that best fits your product size, volume, and budget.
Hit the required delivery window
Local-to-local model now means Australian buyers expect delivery in under a week.
- Dispatch quickly, ideally within 24 hours;
- Offer tracked shipping every time;
- Upload tracking numbers to Temu promptly so buyers stay informed.
Late shipments = unhappy customers = poor store ratings.
The Local Advantage
Temu’s “Local-to-Local” strategy gives you an edge.
Unlike global shipping, which can take weeks, local sellers now deliver within 4 to 6 days, sometimes even faster. That means happier customers, fewer returns, and more repeat buyers.
This local model is already working in the U.S., U.K., Japan, and now it’s Australia’s turn. If you move early, you may gain a first-mover advantage while competition is still low.
Step 6: Manage Your Store Like a Pro
Selling on Temu isn’t set-and-forget. You’ll need to stay active.
- Customer service: Respond fast and politely. This builds trust and helps you earn “High Repeat Customers” badges.
- Inventory management: Avoid stockouts. Monitor popular products and restock ahead of sales.
- Feedback & reviews: Ask happy buyers to leave reviews. More reviews = more trust = more sales.
6 Quick Tips for Temu Success
Getting started is great, growing fast is better.
Once your store is live, these simple but powerful tips can help you stand out, boost sales, and keep customers coming back.
Think of them as your shortcut to selling smarter on Temu.
- Use high-intent keywords in titles & descriptions.
- Upgrade your packaging with thank-you notes.
- Refresh your listings with seasonal photos.
- Run inventory reports weekly.
- Use auto-reply templates for FAQs.
- Launch with 5–10 hero products, not 50.
Your Next Big Move in Australia Starts with Temu
Temu is a fast-growing global online marketplace that offers local businesses of all sizes an affordable channel to reach millions of online shoppers.
Whether you sell niche finds, handmade goods, or everyday essentials, learning how to sell on Temu Australia could be your next big business move.
Set up your store, meet the platform’s expectations, and ride the wave while it’s hot.
The information and views expressed above are solely those of M2E and do not represent the views or positions of TEMU. TEMU shall not be responsible for any reliance placed on such information.
