In October 2025, Tesco migrated its marketplace to Mirakl. For sellers, this is more than a technical update. It changes how you list products, process orders, and connect Tesco to the rest of your sales channels.
Mirakl is one of the most widely used marketplaces in Europe. Many established retailers already run on it, which makes Tesco easier to adopt for experienced marketplace sellers.
Why Mirakl Matters
Mirakl powers marketplaces such as B&Q, Decathlon, Douglas, Best Buy, Apotheke, AUTODOC, and more. If you already sell on any of these platforms, Tesco now works in a familiar way.
The rules for product data, order processing, and daily operations follow Mirakl standards. As a result, you experience a shorter learning curve and reduced risk of marketplace-specific mistakes.
A More Standardized Marketplace Setup
Before the switch, Tesco ran on Marketplacer. That setup often required custom work to launch or maintain listings.
Mirakl offers a more structured and predictable environment. Sellers spend less time adapting processes and more time scaling sales. This is especially valuable if you manage several marketplaces at the same time.
What Changes for Existing Sellers
The migration wasn’t seamless for everybody. Sellers already connected to Marketplacer had to rebuild integrations or adjust workflows to remain active.
This meant a short-term effort. In return, sellers use a platform that supports more integrations, delivers robust analytics, and offers a broader range of fulfillment partners.
Where M2E Cloud Fits In
For sellers on Mirakl marketplaces, M2E Cloud helps integrate Tesco into a single multichannel system.
M2E Cloud already supports Mirakl, so you can connect Tesco alongside your other sales channels. You can manage product listings, inventory, prices, and orders in the same way you do on your other marketplaces. This reduces errors, saves time, and makes scaling across multiple channels easier.
You experience less manual work and channel-specific processes. Tesco becomes another scalable marketplace, not a special case.
What This Means Long Term
For sellers, it means better stability and easier integration into existing marketplace operations. Now you can manage products, inventory, prices, and orders using the same rules as other Mirakl channels.
For Tesco, the move to Mirakl shows a long-term commitment to growing its marketplace. A Mirakl-based setup supports more sellers, more categories, and a larger scale over time.
If you plan to sell on Tesco Marketplace or are adjusting to its Mirakl setup, M2E Cloud helps you connect Tesco with other marketplaces and manage everything from one system.
