Amazon Belgium Shopify integration is a hot topic in the seller community due to recent Amazon’s expansion to a total of 5 new marketplaces, including Belgium. Millions of Belgian shoppers have been buying from Amazon’s German, French and Dutch websites for years. But the new dedicated marketplace will make the whole process easier for both merchants and shoppers.
Amazon obviously sees Belgium as a powerful growth market, and so should every interested multi-channel seller. Since the marketplace isn’t yet overly saturated with local and foreign sellers, the timing is perfect for integrating Amazon Belgium with your Shopify store (if you are already familiar with this platform).
Read on to discover how to get a head start on the Amazon Belgium marketplace, as well as reliable ways to set up your Amazon Belgium Shopify integration.
Getting started on Amazon Belgium
Updated analytics on the Belgian Amazon segment:
- In 2024, amazon.com.be generated over $572 million in net online revenue, despite launching only in 2022, with steady year-over-year growth.
- As of June 2024, Amazon’s domains receive around 19.7 million monthly sessions from Belgian users, while the local amazon.com.be site attracts approximately 200,000 visitors per month.
- For comparison, in May 2025, amazon.de recorded approximately 394 million visits, while amazon.nl had around 28.9 million monthly visits during the same period.
- The growth rate of amazon.com.be is truly impressive: it has grown 8 times since its launch, with annual growth consistently exceeding 700%.
- Overall, 90% of Belgians made online purchases in the first half of 2024 – a clear indicator of the significant potential for Amazon’s expansion in the region.
These figures show that, although Amazon Belgium has not yet reached the traffic levels of its European neighbors, it is experiencing explosive growth and gaining a strong foothold among Belgian online shoppers.
In order to establish your business firmly on amazon.com.be, you have to make the right choices from the outset. Follow the steps below to get into a new selling channel as smoothly as possible.
Please refer to our guide for more detailed information on registering on Amazon Belgium.
Create a seller account
The first thing you need to do is to sign up for an Amazon seller account on sell.amazon.com.be. Ensure that you have at ready the following information required for registration:
- Business email address or Amazon buyer account
- Valid passport or national ID
- Business registration details (including VAT number)
- Phone number
- Active credit card
- Bank account to receive your sales earnings
We won’t go over all the technicalities of selling on Amazon – here is a dedicated guide where we break down everything you need to know.
With a single Amazon seller account, you can list and manage your products not only in Belgium but also across other European marketplaces.
Choose items to sell
If you have a local Belgian brand, Amazon will be more than happy to put you in the spotlight with their “Brands of Belgium” store. About 100 Belgian companies are currently represented there, and it would be wise to apply as well to introduce your products to a large audience of Belgian consumers.
International merchants will also have their share of exposure on Amazon Belgium. Since the seller competition is low, you can start with a small budget to launch your products there. First settle on inexpensive, lightweight, and easy-to-manage items, like stationery or baby stuff, and then go bigger.
Overall, sellers can pick from over 30 available categories on Amazon Belgium. Just remember that you need to have a Professional seller account or special approval to list products in some categories.
Mind selling fees & taxes
All Amazon Belgian sellers are charged a monthly fee of €25 excluding VAT (as of 2025). Apart from that, get ready to pay a referral fee on each completed purchase, which ranges from 8% to 15% depending on the category. If you plan on using the Amazon FBA services or have a huge inventory to list, extra selling fees will apply as well.
Another thing to take into account is VAT (Value Added Tax). Your business may be required to register for a VAT number in Belgium, and you should look into it before publishing your listings on Amazon. Having a respective VAT number, you will not only comply with the regulations but will also be able to reclaim the VAT you’ve paid on your purchases and charge VAT on your sales.
Maintain flexible price points
When selling on Amazon, it is impossible to keep your prices stable. Other merchants will always seize the moment and change their prices to dominate the Buy Box (now Featured Offer). Not to mention that customers don’t want to overpay and are often on the lookout for cheaper products.
As a seller, you constantly need to keep up with price fluctuations and respond to them accordingly. Otherwise, you risk losing the sales and profit you’ve counted on. Fortunately, there is no need to track competitors’ prices all by yourself 24/7. Use the M2E Amazon Repricer tool that will do all the hard work for you – analyze other merchants’ offers and adjust your prices automatically in real time.
M2E Amazon Repricer helps you stay ahead of the competition and drive more sales – without the manual grind.
This smart automation tool takes the hassle out of price management and lets your listings perform at their best.
- Fast onboarding – Get your repricing engine running in less than 10 minutes with little setup required.
- Always-on automation – Let your pricing rules work around the clock without manual input.
- Human-first support – User-friendly platform with a knowledgeable team ready to help when you need it.
- Streamlined inventory tools – Bulk upload and export your product data in seconds.
Magento-native integration – Built to sync effortlessly with M2E Pro for smooth repricing workflows.
Rely on Amazon for shipping
Packing and shipping your items comes with a great deal of hassle. To put you at ease and help you get the best out of your time and resources, Amazon offers dedicated shipping services named Fulfillment by Amazon (FBA).
By signing up for Amazon FBA, you delegate all the storage, shipping, and handling matters to one of the most advanced fulfillment networks in the world. Your buyers benefit too – they get expedited delivery and first-class customer support. Be aware that the use of FBA services involves additional storage and fulfillment fees. And not all product types are accepted at Amazon fulfillment centers.
Sell on Amazon Prime
Belgian shoppers have access to Amazon Prime, which opens the door to more selling opportunities. Products with the Amazon Prime badge look more appealing to customers as they know what to expect – reliable fulfillment, lightning-fast and free shipping. Making your products eligible for the program increases your chances for profitable sales on the Belgium marketplace.
Amazon Prime is available for FBA and FBM merchants (via Seller Fulfilled Prime program). The performance criteria are demanding – you need to have a high shipment and tracking rate, provide Premium Shipping, use Amazon’s Buy Shipping services, and more. But if you get the sought-after badge after all, the results won’t keep you waiting.
Integrating Amazon Belgium with Shopify
Once you’ve sorted out everything with Amazon Belgium, you may want to finally integrate it with your Shopify store. Doing it yourself sounds like a tried-and-true yet an intensive task. But why put your valuable efforts into something that software can do automatically, efficiently and, most importantly, for free?
M2E Multichannel Connect will help you configure your Amazon Belgium Shopify integration with ease and without any investments. Connect your Amazon account and Shopify store in a matter of minutes. The app will link and sync your Shopify products with Amazon items or upload your entire Shopify inventory on Amazon Belgium.
See how easy it is to set up the integration:
Step 1. Sign up
Access your Shopify admin and add the M2E Multichannel Connect app directly from the Shopify App Store. After installation, simply follow the step-by-step guide to link your Amazon seller account. You’ll get a 30-day free trial to explore the features before choosing the right subscription for your store.
Step 2. Complete the Setup Guide
Complete the required setup, such as product linking, synchronization, and start listing your products. Read more in our quick start guide.
Conduct your e-commerce business from a single user-friendly interface of Sales Channels. Manage your growing inventory and sales, ship your FBM and FBA orders, make changes to items in bulk. M2E syncs your Amazon & Shopify inventory and orders non-stop to prevent you from overselling and tedious manual listings updates.
Take advantage of the special offer and use M2E Multichannel Connect completely for a 30-day free trial. Sign up today and get access to handy inventory and order management tools to maximize your multi-channel sales.
Wrapping it up
Amazon Belgium marketplace has just launched, but is already expected to transform the Belgian retail market. Don’t miss your chance to tap into Amazon’s powerful sales engine and connect with over 31 million monthly visitors in 2025. Consider representing products to your advantage, rather than giving away those sales to others.
Fingers crossed that with our recommendations, you’ll be off to an excellent start on the Amazon Belgium Shopify route.
