eBay has rolled out eBay Live in Australia. Sellers can now go live, show products in real time, chat with buyers, and sell instantly – all inside the marketplace. Such a format already works in the US, UK, and Germany, and now it’s coming to Australia.
Why this matters for sellers:
- More visibility – livestreams are featured directly on the platform, not just in search results
- More trust – buyers can see the products in detail and ask questions live, increasing confidence and reducing hesitation
- Faster sales – live interaction and limited-time offers create urgency and drive conversions
- Platform support – eBay is actively promoting the format across dedicated hubs, push notifications, and banners
For now, access is limited to a selected group of trusted sellers and specific categories such as rare items, Pokémon cards, luxury, hype lots, etc.
In other markets, access usually expands over time. It’s worth watching eBay Australia’s updates and thinking about whether your products could work well live.
Smaller sellers with strong niches – trading cards, collectibles, vintage items, tech, and hobby products – stand to gain the biggest advantage. We’ve already seen on platforms like TikTok Shop and Whatnot that Live can deliver exposure and sales far beyond traditional listings.
eBay Live is opening a new chapter for Australian commerce, giving sellers a more interactive way to connect with their community. And this is just the beginning.
