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Amazon Australia entered the online marketplace scene in 2017 and has since established itself as a major player in Australia. Amazon Australia Shopify integration is something for every multi-channel seller to consider, since Amazon AU is growing rapidly and attracts 12+ million monthly visitors. No wonder, most merchants are eager to seize a chance of presenting their brands to a massive audience in the Australia marketplace.
While the competition isn’t as stiff as on fellow US and UK sites, you can also jump on the bandwagon and integrate Amazon Australia with your Shopify store, especially if you are already operating your sales through this platform.
In this article, we will take a closer look at the process of selling on Amazon Australia and the effective means to enable your Amazon Australia Shopify integration.
https://www.youtube.com/embed/Mh0SUcJmy2oWatch a video guide for an in-depth look at listing products on Amazon Australia.
Tips for getting an edge on Amazon Australia
Let’s take it all step by step and begin with the Amazon side of the story. Here are some basic pointers to make it easier for you to jump-start your sales on the Amazon Australia marketplace.
Register a seller account
Just like with any other Amazon marketplace, you’ll need to register and create a seller account on amazon.com.au. If you aren’t familiar with the process, our detailed guide will walk you through it.
An owner of a professional seller account in at least one region can easily begin selling on Amazon Australia using the Global Selling page in Seller Central. Once you register through it, Amazon will link your current seller account to a new Australian one.
Do in-depth market research
Making big profits from selling online without prior market research and analysis sounds too good to be true. More than 25 product categories are currently available, so you need to test the waters and figure out what exactly Australian customers are searching for.
Go to the Amazon Best Sellers page and see which items generate the most sales. Opt for easy-to-manage, lightweight, and small-sized products at the start, for example, school/office supplies or baby stuff. Don’t overlook your competitors and keep track of their moves in a particular product niche.
Take fees & taxes into account
Selling on Amazon Australia involves paying a monthly fee of AUD 49.95 (as of 2022) and a referral fee of 9-15% on each purchased product (depending on its type). Other than that, Amazon requests the closing fee on media products, such as books and video games. Fees aren’t just something that needs to be paid – keep them in mind when calculating item prices.
When you sign up for an Amazon Australia seller account, don’t neglect the configuration of tax settings in your Seller Central. Take care of them before any orders are placed. This way, you can focus solely on your business growth instead of dealing with year-end tax problems.
Price products accordingly
There is obviously no one-size-fits-all approach to setting prices for your products. But you can always get a starting price by adding up the profit margin and all expenses related to putting your items on the market. Amazon’s fees, shipping costs, and GST taxes (where applicable) should be included in your calculations as well.
The price you’ve initially determined cannot remain the same if you want to keep up with the competitive world of Amazon sellers. Thankfully, there is no need to adapt your prices manually. Take advantage of the automatic M2E Amazon Repricer tool that analyzes competing offers and optimizes prices in real-time 24/7.
Delegate storage and logistics matters
If you want to spare yourself the trouble of storing your inventory, packing, and shipping the goods, sign up for the Amazon FBA program supported by the Australia marketplace. Amazon is actively expanding its FBA influence in Australia and now operates six fulfillment centers across the country.
The advantages of the FBA program are clear – Amazon will take over all the fulfillment processes, and buyers will be more inclined to purchase FBA items due to fast delivery and first-rate customer support. You just need to move your inventory to the fulfillment centers, making sure that there are no FBA-restricted products.
Integrating Amazon Australia with Shopify
Once you are all set up with Amazon Australia, it is about time to connect it to your Shopify storefront and power up your multi-channel sales. But what if you are busy running your e-commerce business and the last thing you want is to invest precious time and effort into configuring the integration between two platforms?
That’s where Sales Channels by M2E Cloud comes into play. It is a cloud-driven application for retailers and wholesalers with the right tools to configure and optimize Amazon Australia Shopify integration. Link and sync your Shopify products to Amazon items, or list your entire Shopify catalog on Amazon Australia – all in a matter of seconds.
Connecting your Australia Amazon account and Shopify store via Sales Channels is as simple as placing an Amazon order. Managing multiple product listings, inventories, FBM, and FBA orders from all platforms is also a breeze. Operate everything from one app without the hassle of delayed shipments, outdated product details, and incorrect stock levels.
Sales Channels by M2E Cloud is currently available free of charge for early users. Join now and see how easy and productive can it be to run and grow your e-commerce sales.
Wrapping it up
Exploring a new marketplace and integrating it into your present sales platform or setup is always a challenge. But embracing more platforms and marketplaces today increases your chances of becoming a major multi-channel seller tomorrow.
Hopefully, our recommendations will help you to get off on the right foot with Amazon Australia Shopify integration.